Research On The Promotion Of Cultural Soft Power Under The Background Of The Development Of China’s Science Fiction Film Industry

With the accelerating development of human science and technology and the formation of the global market,the competition between countries is becoming more and more fierce.Cultural soft power is playing an increasingly important role in the competition of comprehensive national strength.The excellent literary and artistic works play an irreplaceable role in improving the country’s cultural soft power and realizing the Chinese dream of great rejuvenation of the Chinese nation.Science fiction movies not only satisfy people’s curiosity about the future world,but also arouse people’s attention and thinking about issues related to science and technology ethics.At the same time,as an important part of the film and television culture industry,it has outstanding value to promote the promotion of cultural strength.The thesis focuses on the Marxist cultural view of the Communist Party of China.First,it clarifies the construction situation of my country’s cultural soft power,and analyzes the unique advantages of Chinese science fiction films in enhancing cultural soft power,which is to promote the formation of scientific atmosphere,shape China’s national image,show contemporary Chinese spirit and spread Chinese values.Then,the thesis summarizes the development status of Chinese science fiction films as cultural soft power from three aspects:industrial competitiveness,ideological influence and originality of works.And,it takes "The Wandering Earth" as an example to analyze the cultural soft power of Chinese science fiction film creation.It reveals the constraints of China’s sci-fi film industry to promote the promotion of cultural soft power,which are mainly manifested in four aspects: the lack of scientific literacy of the main creative team,the insufficient creation of sci-fi hardcore scripts,the weak consumption experience of sci-fi movies,and the weak influence of Chinese sci-fi brands.Finally,the thesis summarizes the path for improving the soft power of Chinese science fiction film culture.One is to adhere to the guidance of the Marxist cultural view,which mainly includes the innovation and development of Chinese excellent traditional values and the criticism and absorption of foreign advanced ideas and cultures.The second is to ensure the originality of Chinese science fiction films.The third is to use science fiction films to tell Chinese stories well,which mainly includes breaking the barriers of cultural differences and creating a scientific and cultural atmosphere;the fourth is to improve international communication capabilities based on science fiction brands,mainly Including innovating the communication channels of Chinese science fiction brands,building a communication agency for Chinese science fiction brands,and improving the communication technology of Chinese science fiction brands,in order to use Chinese science fiction films to spread Chinese values,thereby further promoting the development of my country’s cultural soft power.