Research On Digital Exhibition Visual Identity Design

Convention and exhibition itself is a social activity closely related to politics,economy and culture.With the continuous development of digital technology,digital exhibition has emerged as a new industry and new mode,which has brought unprecedented vitality to the exhibition by virtue of its digital advantages,building a diversified communication platform that is energy-saving,convenient,orderly and barrier-free.In the post-epidemic period,digital exhibition still plays an important role in restoring economy and promoting industry communication,and is widely valued by the whole society.This paper focuses on the theoretical and practical cases of the visual image of digital exhibition,aiming to provide reference contents for the study of the visual image design of digital exhibition.Firstly,this paper conducts a research on the development status and demand of digital exhibition visual image,grasps the correlation between digital exhibition and its visual image design,and explores the dynamic role of visual image design in digital exhibition.By summarizing a large number of cases,it summarizes the basic features of digital exhibition visual image design and further analyzes the design strategy of digital exhibition visual image from the basic features of digital exhibition dynamism,interactivity and extensibility as the starting point.The analysis is carried out from multiple perspectives,and a multi-dimensional design process and method are proposed.Finally,the design practice is carried out by taking the digital cultural tourism exhibition of Global Digital Trade Conference as an example,and the design of its visual image is presented in a more comprehensive way.In a word,through the design research of digital exhibition visual image design,it helps to gradually improve the method system of digital exhibition brand visual image design in research,construction,design and optimization.It provides relevant theoretical and practical references for relevant enterprises and researchers,brings into play the digital communication advantages of its visual image design from a multi-dimensional perspective,attracts audience participation and brings profound experience impressions,helps the innovative development of China’s digital exhibition visual image,enables the digital exhibition industry to develop better and faster,and brings good cultural,economic and social benefits.