Research On Innovative Development Path Of Intangible Cultural Heritage Exhibition In The Digital Era

Intangible cultural heritage provides cultural connotation and content guarantee for intangible cultural heritage exhibition,and intangible cultural heritage exhibition provides a display and sharing platform for the protection and dissemination of intangible cultural heritage.Relying on intangible cultural heritage,intangible cultural heritage exhibition can not only better promote the development of intangible cultural heritage,but also make it more practical protection and dissemination.With the advent of digital era,the development environment of intangible cultural heritage exhibition has undergone important changes.New digital technology has brought great impact to the development of the current intangible cultural heritage exhibition,but also provides opportunities for the development of the intangible cultural heritage exhibition in the digital era.Intangible cultural heritage exhibition needs to follow the new trend of development in the digital era,expand its cultural connotation and strengthen its influence with the help of the influence,cohesion,information resources and communication media of big data in the digital era,and endow the intangible cultural heritage exhibition with new vitality and creativity.Based on this,this study mainly explores the innovative development path of intangible cultural heritage exhibition in the digital era,so as to realize the digital intangible cultural heritage exhibition,promote the integrated development of the digital era and intangible cultural heritage exhibition,and enable the content creation and communication of intangible cultural heritage exhibition in the digital era.Based on the background of the digital era,this research focuses on the status quo and development of intangible cultural heritage exhibition based on the new public service theory and 4V marketing theory.The present situation and problems of intangible cultural heritage exhibition in the digital era are deeply studied by means of literature research and case analysis.Then,in the analysis of the status quo and development process of intangible cultural heritage exhibition,it analyzes the difficulties faced by the development of intangible cultural heritage exhibition in the digital era and the deep reasons for these difficulties.Finally,the paper puts forward the path of digitalization of publicity of intangible cultural heritage exhibition,"entity + virtual" construction of intangible cultural heritage exhibition,and communication practice of cultivating non-genetic inheritors relying on multi-platform cooperation,so as to realize innovative development of intangible cultural heritage exhibition in the digital era.The innovative development path of intangible cultural heritage exhibition under the background of the digital era,the use of digital thinking and digital technology,the inevitable way to maintain sustainable development of intangible cultural heritage exhibition.When disseminating intangible cultural heritage to the masses,intangible cultural heritage exhibition not only promotes the dissemination and development of intangible cultural heritage,but also realizes the common development of its cultural and economic functions.In addition,the development of intangible cultural heritage exhibition in the digital era can meet the diversified needs of the people for intangible cultural heritage exhibition,so that they can experience intangible cultural heritage in a deeper level,and play an important role in serving the society.This topic not only plays a role in promoting the development of intangible cultural heritage exhibition in the digital era,but also a new attempt and new direction of intangible cultural heritage protection.