The Effect Of College Students’ Sense Of Virtual Community On Subjective Well-Being

Sense of virtual community is a sense of belonging and identity that virtual community members can have towards each other and the whole community,which is based on sense of community in the context of virtual community.Subjective well-being is a holistic assessment of the quality of life made by individuals.It has a very important impact on individual life satisfaction.Previous studies have found that individual’s sense of community has an impact on well-being.With the vigorous development of virtual community in China,it has also caused some social problems.Due to the anonymity of the virtual community,the network self is not restricted by the external reality,which may encourage the irresponsible expression of the members of the virtual community,and seriously lead to network violence,group separation and so on.For individual members of the virtual community,these phenomena reduce the members’sense of community experience,cause online media anxiety,and then affect their subjective well-being.For all members of society,this is not conducive to the healthy development of public opinion in the internet society and harms the harmonious and friendly social atmosphere.Therefore,in the context of the virtual community,it is particularly necessary to enhance the sense of responsibility of community members and increase their internet altruistic behavior and subjective well-being.At present,the research on subjective well-being in virtual community is still in its infancy,and the influence mechanism of the sense of virtual community on subjective well-being is not clear.The interaction model of subjective well-being points out that happiness can only be produced under the combination of personality factors and environment factors.Therefore,as a personality factor,altruistic behavior,the sense of responsibility and environmental factors of virtual community may have a corresponding impact on subjective well-being.Based on this,this study takes the college students with the highest participation in the virtual community as the research object.One is to revise the"the Sense of virtual community responsibility questionnaire",the other is to use the method of questionnaire survey to explore the relationship between college students’sense of virtual community and subjective well-being,as well as the intermediary role of internet altruistic behavior and the regulatory role of the sense of virtual community responsibility.The results are as follows:(1)Revise Sense of Virtual Community Responsibility Questionnaire,which is divided into three dimensions,a total of 17 items.It has been tested to have good reliability and validity(Cronbach’sα=0.883,?~2/df=2.464,RMSEA=0.078,and GFI,CFI,IFI is greater than 0.8),which provides a more effective tool for measuring college students’sense of virtual community responsibility.(2)College students generally have a high sense of virtual community,and there are significant gender and grade differences.Among them,the score of membership dimension is the highest,indicating that college students have a strong sense of identity and belonging to their virtual community.(3)The subjective well-being of college students is above average,and the score of college students in the control of emotion and behavior is on the low side.There are significant differences in the subjective well-being of college students in terms of gender,grade,whether they are party members or party activists and whether they are student cadres.(4)There is a significant positive correlation among sense of virtual community,subjective well-being,internet altruistic behavior and sense of virtual community responsibility.The main effect of college students’sense of virtual community on subjective well-being is significant,Sense of virtual community positively predicts subjective well-being and internet altruistic behavior,internet altruistic behavior also positively predicts subjective well-being.(5)College students’internet altruistic behavior and sense of virtual community responsibility play a mediating role between virtual community sense and subjective well-being.Among them,the network altruistic behavior plays a significant intermediary role,that is,the sense of virtual community positively affects the subjective well-being through the network altruistic behavior;the sense of virtual community responsibility adjusts the first half of the intermediary effect,that is,in the case of high sense of virtual community responsibility,sense of virtual community will significantly improve the level of internet altruistic behavior.Finally,the implications of this study are discussed.