Research On The Communication Of The Main Theme TV Series In The Social Media Environment

In the Internet information era,social media has become an important communication channel because of its immediacy and interactive communication characteristics.Relying on new media channels,thematic TV series have attracted a large number of young users with fragmented communication,integrated communication and interactive communication of topics.The new media era endows the audience with multiple rights to participate,breaks down the communication barriers between different media platforms,and promotes the secondary dissemination of information.Therefore,starting from the communication mode of social media platforms,exploring the value dissemination of theme dramas can better promote the theme culture and promote the reproduction of theme dramas and other related literary and artistic works.Starting from the perspective of communication,this study takes the theme TV drama of the awakening Era,aiming to carry out in-depth study on the highlighting of the value of the theme TV drama and the mode and development of secondary communication.From the perspective of audience participation,the crawler tool is used to obtain the barrage text and topics of the topics of wechat official account,"Weibo",comments of B station,and other short videos about the topics of the awakening era,and combine the ratings and communication data of various platforms to analyze the communication mode of the values of thematic TV series.Through this study,it can be seen that the diversified communication of social media promotes the formation of the values of theme TV series,and the audience interaction further expands the secondary dissemination of theme TV series;the social media’s secondary creation and dissemination of the text content of TV series The Awakening Era not only provides a platform for the audience to create freely,enhances the user experience,but also forms a strong interactive communication with users,thus increasing the popularity of the new theme TV series itself.Moreover,the dissemination of social media for thematic TV dramas such as the Age of Awakening not only highlights the value of cultural communication,but also becomes an effective window for mobile Internet to form cultural output.It has expanded diversified communication channels for domestic new theme dramas,made it efficiently spread the positive energy of short video public opinion,and innovated the diversified development of theme dramas in the future.