A Study On The Cultural Communication Of 《The Legend Of Qin》 From The Perspective Of Encoding And Decoding

With the development of the world economy,countries have attached great importance to the cultural industry,and the animation industry among them is known as the "eternal sunrise industry" due to its advantages such as wide audience,long product cycle,and large development space.With the support of a series of favorable conditions such as technological innovation,policy adjustments,and industrial integration,the animation industry has entered the context of global cultural dissemination.Animation,as a soft power of national culture,not only spreads the art of animation,but also conveys the image of the country and national culture.As the first original 3D martial arts anime series in China,《The Legend of Qin》integrates martial arts,fantasy,and history,not only showcasing the magnificent momentum of the unification of the six kingdoms of Qin two thousand years ago,but also showcasing the cultural collision of a hundred schools of thought in the context of the times.From the perspective of coding and decoding theory,this paper takes the domestic animation 《The Legend of Qin》 as the research object,and first studies the background of cultural communication of 《The Legend of Qin》 from the aspects of media technology,communication pattern,national policies,and practical needs;Secondly,in terms of encoding,from the narrative encoding of the combination of emptiness and reality,the cultural encoding of ethnic symbols,to the meaning encoding of the spiritual core,the analysis of the construction of ideology in 《The Legend of Qin》 with specific cultural symbol encoding,and the transmission of cultural value through narrative carriers.In terms of decoding,the popular comments and in-depth interviews published by the audience of 《The Legend of Qin》 on platforms such as Youku Video and Douban Network are used as specific research samples to analyze the audience’s surface and deep decoding of audio-visual symbols,the three forms of decoding,and the significance of re coding.This further explains the audience’s identification and understanding of the cultural dissemination of 《The Legend of Qin 》.Finally,by studying the interactive mode and dissemination significance of the encoding and decoding of 《The Legend of Qin》,the significance of domestic anime in cultural dissemination is explored.Based on the analysis of the cultural communication background,Sender Code and audience decoding of the chinese-made IP 《The Legend of Qin》,this paper explores how chinese-made anime can communicate Chinese culture through the medium of anime,how to transfer the distinct national spirit at the same time to obtain successful experience,and then get the significance of cultural communication in domestic animation.At the same time,for the future development direction of domestic animation audience-centered,science and technology-centered,development-centered three operational means.This article concludes that the cultural dissemination of the 《The Legend of Qin》 is quite successful,and that animation,as a media,can give a broader scope to traditional Chinese culture,in a more vivid image of the way to present to the audience,all-round promotion of the display and dissemination of Chinese culture.