Research On Tujia Folklore Communication From The Perspective Of Ritual View

The Spring Festival Society is one of the most important agricultural festival in ancient China.The Enshi Spring Festival Society is a branch of the Spring Festival Society in Enshi area.It is not only a group activity of the Tujia ethnic group in Enshi,but also a ritual performance.From the perspective of ritual view,this paper selects Enshi Chunshe as the research object,collects and collates a large amount of data through literature research,field investigation and semi-structured interviews,and records the activities of Enshi Chunshe.At the same time,the participants,ritual symbols,ritual functions and significance of Enshi Chunshe were analyzed and discussed.From the aspects of symbol presentation,content analysis and function elaboration,this paper deeply explores the significance and function of Enshi Chunshe custom in communication,and analyzes the ritual metaphor characteristics of Enshi Chunshe from the perspective of traditional folk rituals.Through the analysis,it is found that the participants of the Enshi Chunshe ritual can perceive emotions,beliefs and values in the ritual activities,obtain identity,form a community where they can share culture with each other,and increase the collective cohesion.At the same time,this paper also makes an objective analysis of the dilemma of Enshi Chunshe ceremony,and finds that the main body,place and mode of communication of the ceremony are incompatible with the communication ecology of the new era.It is an important issue for the spread of Enshi Chunshe how to base on culture,grasp opportunities,use the advantages of digital media,broaden communication channels,optimize communication content,and realize the protection and inheritance in the new era.Based on the protection of the cultural authenticity of Enshi Chunshe,this paper follows the internal law of the development of Enshi Chunshe,and puts forward corresponding strategies for the inheritance and dissemination of Enshi Chunshe from the aspects of repairing its communication field,innovating its communication mode and strengthening the protection of life style,in order to play a positive role in promoting the dissemination and development of Enshi Chunshe from a relatively new perspective,and bring new inspiration and thinking.