A Study On Bilibili’s Online Documentary From The Perspective Of Communication Ceremony

The rapid development of the Internet has led to the transformation and innovation of different industries,and the consumer habits of the audience have undergone a huge change.B-site,as the initiator of the concept of online documentary,produces works with diverse themes and novel content perspectives,in editing,copywriting and other production techniques to break the traditional documentary dogmatic stereotype,its“A string of life”,“Guardian of the liberation of the West” and other works after the broadcast caused a phenomenon-level viewing volume,success in breaking the circle by the audience at all levels of love.Based on James Kerry’s ritualistic view of communication,and draw on the views of other scholars,through literature analysis,case study and text analysis of the b-site students documentary“A series of life” research analysis.It mainly discusses in three aspects: first,it summarizes the background and content of the documentary series of life,and interprets the theoretical connotation of the communication ritual and the compatibility of the research object;Secondly,from the theory of communication ceremony,this paper tries to extract the essential elements from the three angles of scene,symbol and participants in the ceremony of the documentary series of life,and to explain its ritual representation,it also analyzes the value and innovation of“A series of life” through the transmission ritual under the mirror of new media,and finally summarizes the reflection and summary of the innovative construction of“A series of life” in the transmission ritual of online documentary,with a view to the same type of network students documentary production and dissemination of reference value.