| Community is the basic unit of a city,and it is also the key place to upgrading the spatial planning and reforming the cultural construction.Community culture embodies the regional mass culture,and bookstores in the community,as a part of the public spaces of community culture construction,plays a role of space governance so as to meet the practical demands of residents from the physical attributes during the process of spiritual communication and cultural spreading among community members.In order to strengthen cultural construction in communities,to improve the spiritual realms of the community members and to meet the needs of community residents,this article combined with the theory of cultural scenes explores the value of art,culture and spreading of the bookstore in Huangjueping community form the perspective of community public cultural services.With the aim of promoting the construction of community culture and making a contribution to the community public cultural services,starting with the display art design,it explores the universality and individuality of the display art design in community bookstores.First of all,the relevant information of community bookstore at home and abroad and display art design is collected separately from theory and practice.The development situation of community bookstore and the research state of display art design are under fully studied.Secondly,introduced to the theory of cultural scene,this essay discusses about the application of display art design in community bookstore from a new perspective.Apart from this,analyzing the excellent community bookstores according to the practical cases,concluding the universality and individuality of the display art design in community bookstores and analyzing the current situation and cultural characteristics of Huangjueping community bookstore are what the author has conducted in this paper.During this process,the readers in Huangjueping community bookstore are included as the samples to know more about basic condition of their reading habits.The solutions to the above problems offers the guiding ideology for the later design practice.Last but not least,the design scheme researches how the art design of display is applied in the Huangjueping community bookstore,where it enables bookstores to be digitized as well as display design to be cultural.So that it will satisfy the demands of readers to own a public cultural space,to communicate,interact and to spread culture with each other in Huangjueping community bookstore,which will enhance the community cultural construction.This paper takes the display art design as the breakthrough point,the Huangjueping community bookstore as the case and the combination of the cultural scenes as the theory,to put design into practice which makes a contribution to the community cultural public service.At present,the research on community bookstore is in the stage of exploring and developing,and the future community bookstores still have a promising upward prospect.It is hoped that this paper will provide help to people who study community bookstore from the perspective of display art design,and provide ideas and reference for the future display art design and strategy optimization of community bookstore. |