Research On Creative Design Of Revolutionary Memorial Hall In The Context Of The Centennial Of The Founding Of The Party

In the context of the 100 th anniversary of the founding of the Party,our cultural construction has entered a new stage with the prosperous development of the country.To realize the inheritance of red culture by means of red creative products is an important way to enhance the warning and education function of red gene in modern cultural context.Based on the revolutionary event of the Zunyi Conference,which was a life-and-death matter in the context of the centenary of the founding of the Party,we explore the three themes of "glorious years","not forgetting the original heart" and "fertile red soil" in the red cultural creations of revolutionary memorials.The study explores the embodiment of the three themes of "glorious years","unforgettable heart" and "red fertile ground" in the red culture of the revolutionary memorial hall,and realizes the inheritance of the revolutionary spirit by using red cultural and creative products as the carrier.Based on the Zunyi Conference Memorial Hall,this study explores the design principles and methods of creative products for revolutionary memorial halls through the product design practice of "Red City Memoirs-1935 in Zunyi",with a view to enriching the methodology and theory of creative product design for revolutionary memorial halls,so as to better exert the value of red culture and strengthen the transmission of revolutionary spirit.This paper has five chapters,the third one and the second one.This paper has five chapters,and chapters 3 and 4 are the key chapters.The first chapter describes the background of this topic,the current situation of domestic and foreign research,research ideas and methods,research significance and innovation,etc.,and provides a basis for the subsequent research on the design of revolutionary memorials’ cultural and creative products in the context of the centenary of the founding of the Party.Chapter 2 summarizes and elaborates on the concepts of "the centenary of the founding of the Party","revolutionary memorial hall" and "red cultural creation of revolutionary memorial hall" involved in the research.The third chapter is the focus of this paper.The value of cultural and creative products of revolutionary memorial museums in the context of the centennial of the founding of the Party is studied through three aspects: "enhancing the connotation of cultural and creative products","promoting the dynamics of inheritance" and "developing a sustainable new business model".Then,we study the demands of cultural and creative products of revolutionary memorial museums in the context of the centenary of the founding of the Party through "exploring the spirit of red revolution","establishing the orientation of creativity and innovation" and "expanding the path of deep integration".This section examines the value and demands of cultural and creative products of revolutionary memorial museums in the context of the centenary of the founding of the Party,and lays the foundation for the next in-depth study on the design of the "Red City Chronicle-1935 in Zunyi" cultural and creative products.Chapter 4 is the key chapter of this paper.During the preliminary fieldwork,the author found some problems with the creative products of Zunyi Conference Memorial Hall,such as: lack of regional red symbols,except for the image of the landmark Zunyi Conference site,no other red cultural symbols of Zunyi characteristics are seen;lack of red cultural connotation,no deep excavation and transformation of the valuable and rich red cultural resources in Zunyi;lack of clear market positioning,with a wide variety of products and The lack of a clear market positioning,with a wide variety and no corresponding fixed consumer groups,lack of attention to consumer needs;lack of overall unified style,the style of the sold tourist souvenirs are all of a kind.The author’s design strategies of "characteristic design","in-depth design","niche design" and"series design" are designed to alleviate these problems."design strategies to alleviate these problems.In the process of design practice,the author tries to summarize the methods for the design of revolutionary memorials’ cultural and creative products:extracting red symbols through the value transformation method;exploring regional characteristics through the element analysis method;conveying the red spirit through the context communication method;and perceiving red stories through the scenario linking method.Chapter 5 is the concluding part,hoping that this study can inspire the research related to the design of cultural and creative products of revolutionary memorial museums and try to provide new thinking for the design of cultural and creative products of revolutionary memorial museums,while the author hopes that this creative research can make some contribution to the promotion of patriotic spirit.