Application Research And Practice Of Visual Psychological Effect Of IP Image Design

With the advent of the digital age,"IP image" has become more and more familiar and loved by people,and IP image design has become an indispensable content in today’s visual communication design.The word "IP" is the abbreviation of Internet Protocol at first,but it is mentioned in China at present,and more refers to Intellectual Property.As a derivative of IP,IP image can cover many high-quality contents,trigger topics,bring attention and convey some values.It also plays an incomparable role in continuously meeting consumers’ psychological and emotional needs.This paper takes IP image as the main research content,and further discusses the role of visual psychological effect in IP image design by expanding the research on related theories such as visual psychological effect,and provides visual content with intuitive images for the audience by using related visual elements such as graphics,colors and materials,which effectively makes the audience have aesthetic imagination and then transforms it into different psychological feelings.By analyzing the different psychological feelings of visual components,this paper explores its application performance and value in IP image design,and finds the IP image that has positive visual psychological effect and emotional resonance for the audience in the theme application practice.At the same time,in the practical work design,some works explore and try to use the formal language of ink and wash,making use of the concise writing characteristics of ink and wash to make the IP image feel more relaxed and free,thus achieving the purpose of promoting Chinese traditional culture and art and maximizing the social significance of visual communication.The content of this paper mainly includes five parts:The first chapter discusses the research background,main research contents,purpose and significance,research status and ideas at home and abroad.The second chapter,entering the main chapter of the paper,combs the concepts of visual communication design and visual psychological effect,and how to usepsychological effect theory in visual communication design,and analyzes the psychological effects of different visual components according to cases.The third chapter expounds the concept and development status of IP image design,analyzes the application of related psychological effects in IP image design,and analyzes and summarizes the expression techniques and application effects of visual psychological effects in IP image design in classic cases.The fourth chapter,combined with the above theoretical research results and some reference cases,mainly describes the application practice process of IP image design,and verifies the IP image design principles in this process.The fifth chapter summarizes the content and design practice of the whole paper.