Research On Efficiency Measurement And Influencing Factors Of Public Cultural Service Supply In China

Based on the characteristics of universality,mass and low threshold,public cultural service is a powerful starting point to promote the all-round development of people,improve the degree of social civilization and build a strong socialist culture.Entering the period of "14th Five-Year Plan",the realization of cultural power cannot be sustained only by increasing the traditional development mode such as the increase of cultural funds.Meanwhile,the diversified and multi-level cultural demands of the people urgently require the supply-side structural reform as the main line in the field of public cultural services,and promote the efficiency reform of public cultural services.In this context,the efficiency measurement of Chinese public cultural service supply is worth paying attention to.This paper first defines the concepts of public cultural service,public cultural service supply,public cultural service supply efficiency,and introduces the theories of public goods theory,new public management and service theory.Secondly,the index system is constructed by selecting four input indicators from three aspects: capital,facilities and personnel input,and six output indicators from two aspects: service product and activity output.The super-efficiency SBM model is used to measure the supply efficiency of public cultural services in 31 provinces(municipalities and autonomous regions)of China during2010-2020,and the global reference Malmquist index is used to analyze its dynamic changes and further decompose it.Again,the Dagum Gini coefficient and its decomposition method are used to analyze regional differences and sources of public cultural service supply efficiency,and the Kernel density estimation method is used to explore the distribution dynamic evolution law of the public cultural service supply efficiency.Finally,considering the spatial effect,this paper selects the influencing factors from the four dimensions of economy,society,geography and cultural environment,and uses the spatial dubin model to explore the influencing factors of the supply efficiency of public cultural services in China.The main conclusions are as follows:(1)The supply efficiency of public cultural services in China shows an upward trend,and only Tianjin and Jiangsu reach the fully effective state of DEA.In the four regions,the overall supply efficiency of public cultural services is higher in eastern and central regions,but lower in western and northeast regions.Except Northeast China,the supply efficiency of public cultural services in eastern,central and western regions shows a declining trend.The pure technical efficiency is the main reason for the low technical efficiency of public cultural service supply.(2)The supply efficiency of public cultural services in China presents obvious unbalanced characteristics.The supply efficiency of public cultural services in China is different and shows an upward trend.Among the four regions,the eastern region has the smallest regional difference,the northeast and central regions are in the middle level,and the western region has a relatively large regional difference.In addition to the eastern region,the intra-regional differences in the western,central and northeastern regions show an upward trend.Inter-regional differences are the main source of overall differences,showing an increasing trend.The absolute difference of the supply efficiency of public cultural services in China presents a trend of "upward-downward-upward",and the distribution curve presents a left-trailing phenomenon and its ductility is widened,without a polarization trend.(3)The direct effect of economic development level on the supply efficiency of public cultural services is positive,while the indirect effect is negative;The direct effect,indirect effect and total effect of regional industrial structure are positive.The indirect and total effects of the degree of opening to the outside world are positive.The direct effect of urbanization rate is positive;The direct effect and total effect of government size are negative.The direct effect of regional social expenditure preference is negative.The indirect and total effects of population density are positive.The direct effect of the subjective intention of cultural consumption is negative,while the indirect effect is positive.The influence of different factors on the supply efficiency of public cultural services has regional heterogeneity.The research conclusion of this paper provides policy reference for improving the supply efficiency of public cultural services and promoting the coordinated development of public cultural services regions.