| New national style animated films carry the spiritual vein of Chinese culture,convey the contemporary value of national art,and enrich the artistic expression of national culture,and are becoming the mainstream trend in the creative development of domestic animated films nowadays,with high economic potential and research value.This thesis takes the culture of Zhiguai as the entry point and six excellent animated films as the analysis samples to study the textual presentation and dissemination of traditional culture in the new national style animated films.Based on the classic text of the Classic of Mountains and Rivers,the thesis retraces the origin of the culture of Zhiguai,traces the formation of the new national style animation in the context of the history of Chinese animation,and sorts out the development of animation from the Chinese school to the national creation to the new national style.Firstly,at the level of video text,the main three parts of character,narrative and picture are analyzed,summarizing the "changes and constants" of the characters in the construction of the new national style animation.It also summarizes the "macromedium-micro" narrative technique of the new Chinese animation film and outlines the aesthetics of Chinese characteristics contained in the picture presentation.Secondly,at the level of textual core,it explores the textual evolution of the narratives of Zhiguai in the new national style animated films,explores the underlying logic and connotation of its generation,and analyzes the contemporary issues represented by women,the concept of life and death and personal values presented by these six animated films under the textual evolution.Finally,at the level of audience texts,Dou ban reviews of the six films are used as samples to construct an evaluation rating system to explore the sensory evaluation and spiritual interpretation of the content texts at the audience level,and to summarize the meaning production and opinion expression of the audience on the character narratives,visual aesthetics,and value transmission of the Zhiguai culture in the new national style animation films.Based on these three levels of analysis,creative thinking is innovatively proposed to extend cultural creativity,meet audience needs,and convey contemporary values,to help the innovative creation and dissemination of Zhiguai culture in the new national style animation. |
