On The Youth's Tendency Of Chinese Animation Movies

In recent years, China's film industry flourished, from the film's theme type point of view, regarded as flourishing, animated film as a domestic film for a long time not pay attention to the branch, gradually showing a unique development potential. But over the years the domestic animation film did not appear any surprising works, low quality, imitation traces of serious low-level animation is increasing year by year, the chaos of the chaos, the aging of the animated film caused more and more attention.The first part of this article attempts to trace the decline of the animated film, one is to explore the Chinese media in the unique process of modernization in the formation of a special development model to the late animated film audience stratification caused great impact; the second is to analyze reform and opening up And then the import of animation works on the formation of the audience to further consolidate the stratification; Third, animation works increasingly apparent from the social public issues, focus on flat, popular personal emotional experience expression, resulting in the lack of the depth of the work, and then lost With a high aesthetic needs of the audience. The second part mainly discusses the great hidden dilemma of this low-euphemism tendency to the development of film and television industry and society as a whole. It ignores the market rules against the interests of adult audiences and negatively affects the aesthetic personality of young audiences and hinders animation The long-term development. The third part, combined with the efforts made in recent years to open up the whole age of the market works, analysis of the current animated film field positioning of the audience and the work of ambiguity in the case of some attempts to break the dilemma of the main breakthrough ideas, After some effect, still can not completely get rid of the specific reasons of low preference. In the fourth part, the author discusses the development strategy of domestic animation film in the future, which is about the low preference of domestic animation and the reversion of Chinese classical aesthetics and national style.First of all, from the recent few years to win the attention of several films, arguing to get rid of the feasibility of low-yielding narrative model, on the one hand is the form of innovation, on the other hand is the content form of perfection, to do these two points, It is possible to avoid a low degree of lowering tendency to a large extent. Secondly, for the revival of national style, first clear the new era of ink can not copy the animation, and then clarify the unique national style must be based on a solid self-cultural identity, should find the traditional culture and the combination of the times, Blind "Chinese and Western fusion".