Genshin Impact is a 3D adventure game,which embeds elements of Chinese traditional opera such as music arias,modeling costumes and traditional instrumentals into the game,and is committed to the spread of Chinese traditional opera under the promotion of the official and the spontaneous spread of online platform users.So has the game of Genshin Impact played an effect on the spread of traditional Chinese opera art? How about the effect? Based on the above problems,the author takes the "identity negotiation theory" and "gamification" as the theoretical basis,and carries out a case study on the plot of the game character Yunjin,PV "Goddess’ s View" and its second creation.Using the literature research method and the online text research method,the author carries out high-frequency feature word analysis and emotional analysis on the comment text of social media websites at home and abroad,and analyzes its communication effect and reasons,Further explore the application of online text analysis method in art communication.Finally,according to the research results,it is proposed that future research can be devoted to making use of the media attributes and entertainment of games to serve the art and culture education. |