Narrative Research On Domestic Realist Animated Films In The New Media Environment

In recent years,most of the widely acclaimed domestic animated films rely on mythological stories for defamiliarization,and few realistic animated films focus on social life.Meanwhile,with the development of various technologies,communication environment and changes in audience psychology,animated films in the new media era are constantly changing their narrative modes in order to conform to the development of The Times In the new media environment,realistic animated films can occupy a certain position in the animation film market only by constantly innovating narrative mode.This paper firstly combs the development history of realistic animated films in the new media era.Secondly,it discusses the requirements and methods of embodiment and integration of realism in domestic animated films,summarizes the narrative characteristics of realistic animated films in the new media era from the narrative concept,content and strategy structure,and highlights the changes of narrative characteristics of realistic animated films in the new media environment.Then take Male Lion boy as a typical case to discuss the narrative characteristics of realistic animated films from three aspects of audio-visual symbols of image culture;At the same time,the advantages and disadvantages of typical cases provide a model for the development of realistic animated films in the future.Finally,the opportunities and challenges faced by the communication of realistic animated films in the new media era are summarized,and the characteristics of the communication and marketing of realistic animated films in the new media environment as well as the future development strategies are analyzed.As a realistic animated film,"Lion Boy" not only excavates traditional cultural resources and retains strong national characteristics,but also exposes social problems based on social reality,and also realizes the renewal and iteration of the "national tide" animation narrative aesthetics through the transformation and reconstruction of modernity in narrative strategy,which is worthy of analysis as a typical case.