Study On Red Tourism Route In Shexian Under The Background Of New Era

Since the 18 th National Congress of the Communist Party of China,the country has attached great importance to the development of red tourism,emphasizing the inheritance of the red gene,the continuation of the red blood,and the promotion of the red spirit.The development of red tourism has ushered in good opportunities.In 2021,when the 100 th anniversary of the founding of the CPC,red tourism will become a tourism hotspot.Shexian is an old revolutionary base and a hot red land,with numerous red tourism resources.In recent years,based on resource advantages,Shexian County in Handan City has innovated work ideas,strengthened work measures,and increased investment in resource development,scenic area construction,public services,brand building,etc.,achieving good development of red tourism.However,compared with the current development status of well-known red tourism scenic spots in China,there are still some shortcomings in the cultural dissemination and influence,resource utilization efficiency,and economic benefits of the red tourism industry in Shexian.Promoting the in-depth development of red tourism in Shexian is still an important task and practical issue currently facing us.This article aims to explore the development path of red tourism in Shexian County,conduct a survey and sorting of red tourism resources in Shexian County,analyze the current situation and existing problems of red tourism development in Shexian County,and based on the actual development of tourism in Shexian County,combined with its good foundation for development,explore and propose the development path of red tourism in Shexian County.The first part focuses on introducing the research background,purpose,and significance of this article,organizing domestic and foreign research literature on red tourism,and proposing the research route of this article.The second part defines the concepts of red tourism,red tourism functions,and red tourism resources,and introduces the theoretical basis of this study.It discusses the theory of tourism motivation,stakeholder theory,and public product theory.The third part provides a perspective on the red tourism resources and development status of Shexian,sorts out the red tourism resources of Shexian,and analyzes the current situation and development foundation of Shexian’s red tourism development.The fourth part empirically analyzes the difficulties and causes of the development of red tourism in Shexian County.The fifth part proposes the development concept and model of red tourism in Shexian,explores the development path of red tourism in Shexian,and provides reference for the development of red tourism resources in the revolutionary old areas of Shexian.The sixth part is the conclusion and outlook.