Virtual Interactive Display Design Of Shanxi Merchants Wanli Tea Road

"Wanli Tea Road" is an international business road from Fujian to chaketu from the 17 th century to the 20 th century.It is the "century artery" connecting China,Mongolia and Russia.It plays an important role in the history of world trade.During the Qing Dynasty,Shanxi merchants became the leading merchants in the tea trade by their abundant capital,enterprising confidence and indomitable spirit.With the 2013 general secretary of the “Belt and Road”development initiative,The comprehensive strategic cooperative relations between China and Russia have also ushered in new opportunities for development.As a linear cultural heritage that transcends China and Russia and has profound historical and cultural connotations as well as economic and political values,the Tea Road has become a medium to strengthen the cooperation between the two countries.In recent years,China and Russia have made joint efforts to declare the Tea Road as a world heritage site.In 2019,the Tea Road was officially included in the State Administration of Cultural Heritage List of China’s World Cultural Heritage.Therefore,the study of the Tea Road not only can further understand and explore the value of its cultural heritage,but also to build a new type of international relations of great significance.The area covered by by the Tea is very vast,passing through more than 200 towns and cities,with rich and complicated cultural heritage.At present,the data preservation of the Tea Road is relatively simple,the mode of communication is relatively single,and there is a lack of better forms of interaction and display.Therefore,this paper mainly studies the virtual interactive display of the Tea Road under the guidance of Shanxi merchants,in order to use the virtual interactive technology to artistically reproduce the the Tea Road of Shanxi merchants,excavate the connotation of the cultural heritage of the Tea Road and the Shanxi Merchant spirit embodied behind it.Finally,It will reproduce the historical face of the Tea Road in the form of virtual interactive display loved by the public,so as to achieve a wider communication effect.This paper is divided into four parts to analyze the content of the Tea Road virtual interactive display design.The first part is an overview of the Tea Road.This paper briefly combs the relevant information of the Tea Road from the historical evolution of the Tea Road,the relationship between Shanxi merchants and the Tea Road,and the cultural heritage resources of the Tea Road.The second part is the feasibility analysis of the combination of virtual interaction technology and the Tea Road.This paper mainly introduces the related concepts of virtual interactive display design and the current typical virtual interactive display cases with cultural heritage as the theme,so as to think about the feasibility of the combination of the Tea Road and virtual interactive display technology in terms of information volume,perception effect and field of view.The third part is the specific design part.Firstly,the specific design scheme of the Tea Road virtual interactive display system is analyzed,and the relevant elements of the design are extracted from the Tea Road Cultural Heritage,combined with the virtual interactive technology to carry out the design practice.The fourth part is the final achievement display.After discussing a variety of feasible display equipment,select the most appropriate display mode for the final effect test and exhibition.