Research On Interior CMF Design Of Domestic Independent Brand MPV Model

As our country is now promoting the development of national automobile brands,domestic independent brand cars are in the critical period of upward and outward expansion.In order to promote domestic self-branded cars to occupy a place in the fierce competition of global automobile brands,and quickly obtain user recognition and loyalty,this paper takes Wuling MPV model as an example,draws lessons from CMF design concept and brand design method,and integrates the design characteristics of domestic MPV models,so as to carry out in-depth analysis and research on the CMF design process of interior decoration of Domestic MPV models.The purpose of this study is to explore the relationship between the brand and CMF design,so that CMF design can not only conform to the brand image but also accelerate brand building,in this way to provide some appropriate reference schemes for the prosperity and development of domestic self-owned brand car design.The thesis consists of six parts,the main contents of which are as follows: Chapter one is the introduction.The first section explains the background of the topic.The state vigorously promotes the development of national automobile brands and the changes in domestic and foreign economic situation urge the automobile industry to transform.These are its social background.Its market background is the good development trend of its own brand cars,the gradual expansion of users’ demand for MPV models,and the transformation of users’ quality of car interior decoration.The second section is to explore the relationship between the brand and CMF design using four research methods.The specific methods are literature research,questionnaire survey,case analysis and comparative analysis.By exploring the relationship between the two,CMF design is expected to achieve the goal of enhancing brand image and promoting brand construction at the same time,providing some theoretical basis for reference for further academic research,and providing a new framework system for design and research for relevant enterprises in practice.The third section is related literature reviews at home and abroad,mainly involving the following aspects: MPV models,independent brands,the starting point of interior CMF design research,current research status and references,the entry point of research perspective,the period of the combination of automobile and CMF design,etc.The second chapter is an overview of relevant theories.This part includes the relevant theories of domestic and independent automobile brands,exploring the development status and problems existing in the current development;also,it includes MPV model concept and development history,and CMF design overview of MPV model interior,focusing on the CMF design method of automobile.Chapter three investigates classic cases of current MPV models,analyzes the general rules of CMF design,investigates popular trends,and seeks for materials and design directions for later design practices.In chapter four,the design process of interior CMF of domestic MPV models is refined by combining the brand design method and the design characteristics of domestic MPV models,so as to guide the design practice of Chapter five.Chapter five combines the research results and carries out design practice according to the process of chapter four.The sixth chapter is the conclusion of the study.The main research results of this paper are reflected in the following four aspects:Firstly,the general rules of CMF design for MPV models in the current automobile market are summarized and extracted.Secondly,for domestic self-branded MPV models,the design strategy combining brand design methods and characteristics of domestic self-branded MPV models is sorted out.Thirdly,the architecture is applicable to the CMF design process of interior decoration of domestic self-owned MPV models.Finally,the constructed design process is applied to the design practice of Wuling mid-range MPV model as an example,and four sets of schemes are designed around the brand.The innovation of the paper is to explore the matching relationship between the brand and CMF design as the starting point,from the perspective of brand design,to refine the design strategy and process of CMF design,so as to help improve the quality of vehicle interior and provide new perspectives and methods for domestic automobile enterprises in the design and development stage.