"Small" Is Beautiful—Design Of Independent Network Brand Image

The rapid development of the network provide consumers with opportunities that can easily intervene in any brand,now the brand must really stand in the consumer’s position to consider the problem.The independent network brand image is the product of the combination of network media and brand,it originates from the satisfying of the consumer’s deeper appeal.Firstly,the paper expounds the ideological basis and technical realization factors of the emergence of independent network brands,and explains the design features of"small" is beautiful brand image.Second,with the "small is beautiful" business model as the background,analysising "small" and beauty in independent network brand image from the independent network brands of their own properties and the artistic tendency of design.Then through the specific cases,summed up the characters of the design elements in image,graph,color,layout and micro-interaction,and analyzes the similarities and differences between independent network brands and traditional brand category.Then pointed out brand image design characteristics with streamlining,customization,multi-changing,and apply it to "WU" independent network brand image design practice.Then it points out that the new norm of brand image design brought by the rational regression of electric business industry,the Internet expands the application part of brand image and makes it appear more flexible posture.For the independent network brand image design,the brand image should be innovated through the Internet media,set up brand characteristics with "small" is beautiful.Finally,through a brief analysis of the traditional retail and net purchase of these two different modes of consumption,the paper summarizes and forecasts the future trend of independent network brand image design.