Study On Media Presentation In The New Stage Of Chinese Rock And Roll

The era of rock music in China began in the 1980 s.The sharp rebellious spirit and independent personality of rock culture have experienced more than30 years of development and running in.In the context of new media,it has achieved a breakthrough from the expression practice of traditional and old rock style,and the style representation and communication methods tend to be diversified and popular.Coupled with the popularity of many music variety shows represented by THE BIG BAND,the mass media has pushed rock music to a wider audience.Rock and roll culture has once again attracted the attention of the public and dominated public opinion in recent years.upsurge.Taking the new picture presented by Chinese rock and roll in recent years as a starting point,the thesis combines the development of rock culture with the field of news communication,and explores the content presentation and reporting logic of Chinese rock and roll in the mainstream media in the new era,as well as the relationship between mainstream culture and China.The interaction between rock and roll as a sub-cultural form.The thesis first clarifies the development and evolution of Chinese rock and roll itself,as well as the diachronic changes presented by mainstream media’s reports on rock culture.The study selected 7 representative and influential mainstream newspapers in the mainland,and conducted content analysis with all coverage on Chinese rock and roll from 2018 to 2021 as samples,and constructed three reporting frameworks,including categories of report genres,report topics and emotional tendencies.After the theme coding of the sample is completed,the quantitative analysis and descriptive statistics are carried out,and the discourse characteristics and emotional tendency of the mainstream media’s reports on Chinese rock and roll are preliminary obtained.On the basis of content analysis,it is found that mainstream media as communicators actively embrace rock and roll,and rock issues involve four dimensions of rock characters,rock events,rock culture and rock fans.At the same time,it has created a rich and full media image of Chinese rock and roll in the new stage: the dimension of rock characters includes young rock stars in their prime,passionate rock veterans,and passionate grassroots group portraits;the dimension of rock events includes commercial-infused rock carnivals and Positive social events;the rock "spring" surging after the performance of rock culture,and rock fans are the image of a consumer group advocating the spirit of rock.The last chapter makes a social observation of Chinese rock and roll reporting in the context of new media,consumerism,cultural policy and many other factors: with the help of the Birmingham School’s theory of "resistance and incorporation",from the perspectives of ideological incorporation and commercial incorporation This paper analyzes and reflects on the news media’s reports on Chinese rock and roll;then discusses the reasons for the mainstream media’s presentation of the Chinese rock and roll media image from the evolution of rock music itself,the media level and the social level;finally,combined with the "post-subculture" theory,This paper examines the postmodern turn of Chinese rock and roll,and criticizes and reflects on the media reports of Chinese rock and roll in the context of new media,hoping to contribute to the benign interaction between mainstream culture and Chinese rock and roll.The thesis hopes that by exploring the logic and style characteristics of the mainstream media on the media of Chinese rock culture in the new era,it can deepen the thinking of the complex and flowing interactive relationship between them,and then provide new ideas for better promoting the mainstream media to guide the dissemination and development of rock culture in China,and actively provide help for the cultural prosperity and development of the whole society.