| In the past two years,the ravages of the COVID-19 in the world have led to geographical closure and communication isolation,but it has inserted wings for the development of digital technology,one by one virtual data constitutes the colorful life of our lives,such as the main communication system represented by digital media,the economic exchange system represented by digital currency,The cultural communication system represented by digital graphics and texts,so that none of us today can do without such a new way of communication-digital communication.Just as Marx pointed out that the essence of communication is a social practice activity,and the essence of human beings is the sum of all social relations,digital communication also reflects the new communication ecosystem of mutual activities between digital subjects,but with the development of digital technology and digital communication activities,the risks and problems of contradictions are becoming more and more acute,and we have also begun to realize that these contradictions gradually deviate from the original intention of realizing the purpose of human freedom of interaction,so it has brought about the self-alienation of subjects and the alienation of subjects The problem of multi-faceted interaction alienation of digital society,such as subject and social alienation.Starting from the real phenomenon of digital communication alienation in the current social development,this paper explores the reasons for its formation and thinks about the ideas that can provide solutions to the problem of alienation,in order to correctly understand the mode of interaction between subjects in the digital age.The first is to clarify the concept of digital exchange alienation,based on Marx’s theory of exchange alienation,from the essential attributes,mode of existence and development purpose of the main body of communication,point out the connotation of three-layer exchange alienation between people and self,people and people,people and society,and analyze the concept and characteristics of digital communication embodied in the three aspects of subject survival,media development and social capital from the current development status of the digital age,so as to further give the concept of digital exchange alienation,and analyze the specific manifestations of the problem of digital exchange alienation.Including the self-alienation of communication subjects,the alienation of media technology,the alienation of inter-subject relations,and the manifestation of alienation in digital capital.In terms of exploring the causes of the problem of digital communication alienation,we try to analyze the three dimensions of the digital divide to produce the alienation of the content of the interaction,the alienation of the demand generated by the digital dependence,and the alienation of the interaction behavior of the digital risk,and finally think about the path to eliminate the alienation of digital communication from the three dimensions of theory,system and practice,in order to put forward ideas for the current we can better understand and alleviate the problem of communication alienation. |