Research On The Mechanism Of Clan Culture's Influence On Enterprise Innovatio

Since the 18th National Congress,it has been an important task of the CPC Central Committee to gradually realizing the goal of common prosperity for all the people.From the perspective of the Party Central Committee’s gradual development strategy,the "14th five year plan" period is also an important period to implement the Rural Revitalization Strategy.It is inevitable to promote the Rural Revitalization Strategy,achieve the goal of common prosperity,increase the investment in technological innovation of rural enterprises,and increase the income of rural labor force.The close combination of technological innovation with efficiency,industrial upgrading and modernization system construction is more obvious.No matter from the policy of promoting technological innovation,the atmosphere of innovation and entrepreneurship,or the demand for technological innovation,the promotion of investment in technological innovation in rural areas is ready.Technological innovation is not only the source of wealth creation,but also an important starting point to promote the Rural Revitalization Strategy.However,the implementation of the Rural Revitalization Strategy may also change or even reconstruct the rural clan cultural pattern.This paper studies the innovation of rural enterprises from the perspective of national culture.Confucianism is an indispensable ideological resource and spiritual power in the development of Chinese society.The core of Confucianism is "benevolence" and "benevolent love".From this starting point,we can get all the other virtues of Confucianism."Filial piety" is one of the core values of Chinese traditional culture.The content of "filial piety" is the respect,love,support and sacrifice for the elderly members of the clan,which has produced a culture with Chinese characteristics-clan.Clan culture is not static,but develops and changes over time.China’s clan culture system has roughly experienced four stages of evolution: patriarchal clan system,scholar clan system,Neo Confucianism and "democratization".During the evolution of clan cultural system,it gradually changed from formal system to informal system.After the reform and opening up,the phenomenon that clan culture evolved into social capital became more and more obvious.With the implementation of the Rural Revitalization Strategy,the trend of rural population transferring to urban population and rural to urbanization is inevitable.Urbanization and rural living together will inevitably break the inherent Clan Cultural Pattern in rural areas and reconstruct a new pattern.Clan culture has the characteristics of social capital,and its impact on corporate governance is also based on the characteristics of this social capital.The cohesion and internal orientation of clan culture tend to build a working environment of participation,trust and cooperation.They can also participate in decision-making,enhance communication among stakeholders,reduce information asymmetry,and alleviate network contradictions.It can be seen that trust and relationship are the important connotation of the social capital attribute of clan culture.Based on this,this paper studies the mechanism of clan culture affecting enterprise innovation by constructing two intermediary variables: trust and relationship.This paper mainly relies on the data obtained from the "thousand villages survey" of Shanghai University of Finance and economics in 2016 to explore the mechanism of clan culture affecting enterprise innovation channels,and conducts empirical research by constructing two intermediary variables,"social trust" and "social relations".We finding are as follows: 1.The scale of clan culture can not only improve the investment level of technological innovation in rural enterprises,but also promote the construction of entrepreneurs’ social relationship network.However,clan culture is not conducive to the formation of social trust in rural areas;2.The social relationship of entrepreneurs is the intermediary channel through which the scale of clan culture affects the innovation investment of enterprises.The scale of clan culture can influence the technological innovation investment of enterprises through the network of entrepreneurs in rural areas;3.In the process of empirical analysis,it is found that the higher the level of social trust in rural areas,the more unfavorable it is for rural enterprises to increase innovation investment.Based on the empirical conclusion,the scale of clan culture can also exert an impact on enterprises’ technological innovation investment through the level of social trust in rural areas;4.Due to the higher level of economic development,urbanization and rural living together in the eastern region,it is more likely that the Rural Clan Cultural System in the eastern region will be reshaped;5.The political identity of rural entrepreneurs destroys the transmission function of entrepreneurs’ social relations.Political identity plays an important role in rural entrepreneurship.There are still many defects in this paper.First,using the cross-sectional data of the "thousand villages survey" of Shanghai University of Finance and economics in 2016,the sample object is rural enterprises.Due to the imperfect establishment of formal systems such as laws and regulations in rural areas,the role of informal systems is more obvious.It is difficult to grasp the setting of control variables in empirical research,and the possibility of interference is high.Secondly,due to the lack of relevant literature on the intermediary variable model of clan culture and enterprise innovation,it is likely that the intermediary variables selected in this paper are not typical enough,which reduces the practical value and Enlightenment of the research.Finally,in the empirical study of this paper,although it is concluded from the correlation analysis,mean difference analysis,benchmark model,robustness test and grouping regression that the overall impact of social trust on the innovation investment of rural enterprises is negative,it can’t directly explain that the intermediary role of social trust is established,and the reliability of the conclusion is relatively insufficient.