The Empathy Communication Of《Once Upon A Bite》Is Studied Based On Semiotic Theory

Empathy is an inherent psychological mechanism of human beings.In recent years,it has been gradually introduced into communication.As a documentary art genre,it can present the content to the audience from many aspects.The genre of documentary determines that it is different from other film and television works.Its core is authenticity,has higher reliability in the hearts of the audience,and the content of communication is more acceptable and convincing.The world food culture has a long history,and the documentary about food has an obvious growth trend in recent years.On the one hand,the development of shooting technology makes the presentation of images more possible.On the other hand,as a common language of mankind,food has a great advantage in the communication process compared with other subjects.The food documentary 《Once Upon a Bite》 deeply explores the local food culture and characteristics and tells the story behind the food.From the food,it links the relationship network between people.Its content not only gives the audience sensory stimulation,but also triggers deeper emotions.Supported by the theory of semiotics and taking the series of documentaries of《Once Upon a Bite》 as the case study object,this paper explores how《Once Upon a Bite》realizes empathy communication through the creation of the program from the aspects of the symbolic text,the realization path of empathy communication and the effect of empathy communication,This paper analyzes the shortcomings of empathy communication in 《Once Upon a Bite》,puts forward improvement suggestions,and further discusses the future development direction of empathy communication in media works.This paper mainly studies from the following aspects: The first part analyzes the symbolic text of 《Once Upon a Bite》,and holds that the audio-visual symbolic text constitutes a rich influence picture and sound,and the joint action of multiple symbolic systems is conducive to the sympathetic communication of 《Once Upon a Bite》;The second part mainly analyzes the accompanying text of 《Once Upon a Bite》.The accompanying text such as title,genre and pre text plays an important role in the sympathetic communication of 《Once Upon a Bite》;The third part discusses the effect and influencing factors of empathy communication of 《Once Upon a Bite》,and finds that the intention and ability of the communication subject,the fit between the content and the audience,the matching degree between the communication channel and the target population,and the individual differences among the audience all affect the effect of empathy communication;The fourth part summarizes that there are still some problems in the empathic communication of 《Once Upon a Bite》,such as unclear intention,fragmented story expression,excessive pursuit of the ultimate performance of the picture,and puts forward practical optimization suggestions,in order to provide some reference for the creation of food documentaries in the future.