Research On The Application Of Brand Image Enhancement Of Design Innovation Research Institute Of Jinan University Under The Guidance Of Design Science

At present,with the rapid development of social economy and the rapid and convenient dissemination of information,research institutes of universities and colleges have also moved out of campus in line with economic policies and provided corresponding quality services according to their own functional positioning and social needs.However,the brand image presented by most research institutes of universities lacks of systemization and continuity,and even the brand image of research institutes affiliated with the same university.There are also situations where there is no correlation.The main objective of this paper is to improve and optimize the brand image of the Institute of Design and Innovation of Jinan University,because an excellent brand image is not only a simple logo or pattern,it can convey the development concept and cultural accumulation of the enterprise,so that consumers can further understand the corporate culture,and it is easier to have emotional resonance in the interaction process.Thus,it plays an effective role in maintaining and promoting the corporate image,and helps enterprises develop vigorously.For universities and research institutes,excellent brand image is the same.The Institute of Design and Innovation of Jinan University is an important scientific research institution affiliated to Jinan University.After years of development,compared with similar research institutes and enterprises,the brand image of Jinan University lags behind the development of the Internet era,and the brand image lacks certain cultural characteristics.Moreover,most of the research on logo design of universities and institutes only focus on the consideration of internal factors,and basically stay in the form of expression,design methods and other design research and consideration,lack of attention to the research on the relationship between internal and external factors of brand image design,and lack of systematic research on the "things" in brand image design.To some extent,it affects the accurate generalization and overall grasp of brand image.Under the guidance of design philosophy,this paper systematically analyzes the internal and external factors and core element logo design of the Design Innovation Institute of Jinan University brand image,reveals the deep reasons restricting the design of brand image enhancement,and defines the "thing" system of brand image enhancement,so as to formulate a perfect brand image enhancement design strategy.And according to the design strategy to complete the final application design practice.