"2022 China-Korea ABC Forum" Korean-Chinese Simulated Simultaneous Interpretation Practice Repor

The Chongqing Bayu Folk Culture Tourism Zone is a testimony to the imprint of the existence of Bayu folk culture and a continuation of its history.However,in recent years,due to the continuous development of technology and the increasing ease of access to information,a series of new and foreign cultures have emerged,constantly washing away the imprint of the existence of Bayu folk culture and attempting to cover up its existence.The Chongqing folk culture tourism area itself also suffers from the phenomenon of formalised,inherent and fragmented development of tourism resources.It is worth considering how to enhance the competitiveness of folk culture tourism areas and revitalise Bayu folk culture through existing tourism resources.This project aims to establish a link between Chongqing Bayu Folk Culture Village and the reconstruction of its visual image through fieldwork,interviews with tourists and questionnaires,and to clarify the brand positioning of Chongqing Bayu Folk Culture Village,so as to contribute to the better inheritance of Bayu folk culture in Chongqing Bayu Folk Culture Village.This selection first clarifies the research innovation point by explaining and analysing the research background,research purpose and significance,and research content.By combing the current situation of theoretical research at home and abroad,the research vision is broadened and the research perspective is expanded,and the current path and method of tourism brand visual image design are clarified.By systematically sorting out the concepts related to this study,the concepts of Chongqing folk culture and tourism are defined,the significance of the integration and development of the two is derived,and the necessity of this study is determined.The second is to analyse domestic and international folk culture tourism brand image design cases to provide design reference for this selection.Thirdly,through fieldwork and research,the project profile,current situation and tourists’ needs are analysed,design strategies are found in conjunction with existing research findings,and the positioning,design concept and design principles of Chongqing Folk Culture Village are clarified to provide theoretical guidance for the next design practice.Finally,through the extraction and collation of visual symbols,the design of the brand image visual system of Chongqing Folk Culture Village is completed.