Visual Design And Communication Of Folk Stories In Zouma Town Under The Background Of Rurak Revitalization

At present,the main theme of rural development in China at the current stage is "adhering to comprehensive revitalization",in which the construction of rural civilization occupies a very important part.China’s intangible cultural heritage has long been rooted in rural soil,inheriting the spiritual connotation of rural folk culture,closely related to the lives of the people,and has a broad mass foundation.Excavating the historical,cultural,and artistic value of intangible cultural heritage,and properly protecting and utilizing intangible cultural heritage can help enhance cultural confidence,assist in the construction of rural civilization,and better promote rural revitalization.Zouma Town is one of the more prosperous ancient post stations on the Chengdu-Chongqing Ancient Road,and has left many valuable visual cultural heritage and excellent folk stories in its development process.With the development of the times,the folk culture of Zouma Town faces the problem of how to integrate into modern life.In the context of contemporary visual culture,the involvement of visual design in the protection of folk tales in Zouma Town is an effective way,as well as an effective way to revitalize the countryside.In order to promote and disseminate the folk culture of Zouma Town,and continue the vitality of Zouma Town culture.Through the methods of literature research,field investigation,questionnaire survey,and symbolic research,this article combs the visual expression characteristics of the ancient post road stone tablet art,architectural decoration art,and folk stories in Zouma Town,and explores the core content of Zouma culture.Through analyzing the value and role of visual design in rural revitalization,this paper examines typical cases where visual design empowers rural revitalization,summarizes the forms and common methods of visual translation of other regional cultures in the application of visual design in rural revitalization,and summarizes the visual elements of Zouma Town and the visual design creation strategies of Zouma Town folk tales.The graduation project takes the stone tablet art of the ancient post road of Zouma,architectural decoration art,and typical Zouma folk stories as the design objects,transforms folk oral literature into static images,inherits the cultural connotation of Zouma Town through the creative means of visual design,and provides new ideas for revitalizing the visual image of the folk culture of Zouma Town.