The Image Of China In The Eyes Of German College Students During The Epidemi

With the involvement of new media and capital,Internet literature,which is born with Internet genes,has shown different creative characteristics from traditional literature.The mainstream trend of online literary writing has gradually developed in the form of streamline production,which is also called "Mc Donald’s production method"."In this process,authors are transformed into " workers " on the assembly line,producing " products " that meet readers’ " tastes " under the principles of efficiency and market.".With the injection of capital,online literature gradually sheds its initial "non-utilitarian" veneer and produces cultural FMCG products in bulk.In the context of media integration,the original industrial barriers are broken and a new "pan-entertainment" consumer form gradually takes shape.This paper will study the "Mc Donald’s production form" of network literature from the following four aspects.First,the Mc Donald’s production form of online literature is reflected in its "product" attribute.On the one hand,under the guidance of the "flow ecology" in the era of mechanical reproduction,the "menu" mode formed by online literature in the digital artificial environment not only visualizes readers’ desires,but also makes online literature become the "assembly line" of The "products" on the "assembly line".On the other hand,in the information age,online literature has been transformed into one of the most popular literary styles with high participation and interactivity by the media revolution through ACG and other "art of images",and by constructing a "heterogeneous space" with a clear realistic purpose.By constructing a "heterogeneous space" with a clear realistic purpose,people are transformed into "digital nomads",relieving stress and rethinking their present lives while "traveling" through different worlds and lives,providing comfort and healing for people’s real trauma.Secondly,the consumption properties of network literature fit the market principle of Mc Donald’s production form.On the one hand,network literature as people’s entertainment and recreation of "fat house happy water",its "cool literary concept",pleasure narrative mode and "I era" under the value of The value positioning of "self-entertainment" has intensified the "fan effect",and the capital injection of online literature has continuously induced readers to "delay" reading time,so as to obtain greater economic benefits.On the other hand,in the era of media hybridization,network literature has become the "incubator" of extradition civilization by virtue of its superb adaptability relying on the "ability conservation"mechanism through cross-border and adaptation combined with film,television,games and other "audiovisual arts".incubator".Again,in the Mc Donald’s production pattern,the "producer" and "consumer" as the "beginning" and "end" of the production chain "have their own unique behavioral characteristics.On the one hand,in the Internet era,the writing environment of online literature is a virtual " cyberspace ",and the " zero time difference " of its information transmission makes the real-time interaction of people possible.The " decoding " and" filling " of the " meta-text " of the works by fans in the tribe formed by fellow fans has not only greatly expanded the meaning of the " meta-text It has also given rise to the "secondary production" of peers and derivative works.On the other hand,under the factory production form of literary websites,authors and readers of online literature are transformed into "digital laborers" in different senses,contributing their light and heat to the capital based on the algorithmic rules of the platform.Finally,under the production form of Mc Donald’s,the new changes in online literature have also given rise to many chaotic phenomena.Based on the research results of online literature in the academic field,this paper considers the "not yet in the master,but already out of favor" of online literature,which is different from the increasingly commercialized production form of traditional literature,and tries to explore how to establish a unified,scientific and pluralistic criticism system as well as the issue of scholars’ posture,so as to promote the sustainable and healthy development of online literature.