| The Life Daily,edited by renowned Chinese journalist and publisher Zou Taofen in 1936,was the only daily newspaper he founded in his lifetime.Based on the best interests and most urgent requirements of the Chinese people at that time,the newspaper revolved around the two main themes of national salvation and mobilization,namely "opposing compromise and surrender,opposing civil war and division,implementing resistance to the enemy and saving the country,and striving for national liberation",which effectively promoted the development of the patriotic democratic movement,Becoming a banner of public opinion propaganda at that time.As the main body of public opinion propaganda,"Life Daily" began preparations in Shanghai in 1932 and struggled to publish in Hong Kong in 1936.After deciding to relocate to Shanghai,it never resumed publication.During this process,there were three stages of adjustment,and ultimately the layout and column settings of the newspaper were relatively fixed,forming popular characteristic columns such as "editorial","communication",and"forward" supplements.It also gathered writers from multiple sources,such as Hu Yuzhi,Jin Zhonghua,Liu Shi,Yun Yiqun,Mao Dun,and Hu Sheng,to build a democratic,patriotic,and progressive author group.From the content of public opinion propaganda,it can be seen that the national crisis in China in 1936 was deepening day by day,and the "Life Daily" clearly expressed the idea of "saving the nation".In response to foreign aggression,the Daily Life newspaper exposed the conspiracy of Japanese imperialism to instigate "autonomy","economic promotion",and "cultural aggression" in North China,which gave the general public a clearer understanding and profound understanding of the atrocities committed by the Japanese army in China;Regarding the domestic situation,Life Daily focuses on the factional struggles within the Nationalist government,criticizes the inaction of the political and cultural sectors,pays attention to the living difficulties of the underprivileged masses,and calls for unity and unity in the war of resistance.In order to further find a way out of resisting Japan and saving the country,the Daily Life uses pens as a tool to mobilize.Under the guidance of the CPC,Life Daily discussed and studied the"national united front",and praised the people’s national salvation movement.In addition to targeting the public,Life Daily also proposes to cultivate the public from three dimensions:tools,media,and organization,in order to promote popular culture.In order to better achieve the effects of "saving the nation" and "mobilizing","Life Daily" adheres to the combination of authenticity and reality in its promotional content,clarifies facts,and provides a positive perspective;In terms of form,it adheres to the combination of popularization and vividness,with short and concise words,clear meanings,and liveliness;Adhering to the combination of "top-down" and "bottom-up" in terms of objects,"reader voice" has become an indispensable and important component of its public opinion propaganda,providing a new possibility for the construction of wartime newspapers.Although "Life Daily" has not been around for a long time,in the special context of the times,using positive and typical examples to set an inspiring example,constructing a serious and serious anti Japanese proposition with a humorous discourse system,expanding the masses’ foundation,and strengthening the determination and confidence to unite and fight against Japan have important historical significance.At the same time,its consistent stance of sincerely serving the people and taking the people as the center in running newspapers has provided valuable reference for the current media to establish mass awareness and mass views. |
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