Cultural Consumption Space Tourist Perception Research From The Perspective Of Scenario Theory

Our country has entered the rapid development period of cultural industry and cultural consumption,personalized cultural products and cultural experience has increasingly become the focal points of people’s consumption.Relying on local characteristic cultural resources,creating attractive cultural consumption space has become one of the important contents of various local cultural travel department in the development of tourism.After the reconstruction,the ancient county of Taiyuan,with its own unique historical and cultural connotation,integrates different cultural consumption functions,develops a variety of business forms to meet the current cultural consumption needs,and has become a cultural consumption space integrating traditional culture and fashion leisure culture to attract tourists and local residents in Taiyuan City.Scene theory regards cultural consumption space as a scene that can reflect culture and value,attracting people to carry out cultural consumption practice and cultural participation activities,so as to promote the continuous development of the region.This paper firstly combs the domestic and foreign research on cultural consumption space and scene theory,and clarifies the connection between scene theory and cultural consumption space.This paper uses scene theory to deconstruct the ancient county seat of Taiyuan as a cultural consumption space,and analyzes the development status of the cultural consumption space of the ancient county seat of Taiyuan from four elements: block,facility,crowd and activity.The Octopus was used to collect the comments of Meituan online tourists on the ancient county of Taiyuan.After screening and processing,7079 comments were retained as research data,and the tourists’ perception of various elements of cultural consumption space scene was studied through the analysis of high-frequency words and semantic network.Based on the perception,suggestions were put forward to optimize the cultural consumption space of the ancient county of Taiyuan.The main research results are as follows:(1)The cultural consumption space of the ancient county seat of Taiyuan is composed of four elements: blocks,facilities,crowds and activities.The combination of cultural facilities,various crowds and various activities in the blocks forms a specific scene,attracting crowds to gather and consume in the ancient county seat of Taiyuan.(2)Tourists’ perception of blocks includes their perception of environment,block atmosphere and location,and their perception of facilities includes their perception of humanistic and artistic facilities,catering culture and industrial operation facilities;Crowd perception includes the perception of operators,service providers and tourists,and activity perception includes the perception of daily leisure activities,cultural and artistic activities.The overall trend of tourists’ perception of these four elements is characteristic cognition and positive evaluation,forming relatively positive consumption emotion,but there are also some negative cognition and evaluation.(3)According to tourists’ negative cognition and evaluation,the paper puts forward suggestions on the optimization of the cultural consumption space of the ancient county in Taiyuan from four aspects: building the cultural atmosphere of the block,constructing the characteristic cultural facilities,promoting the wide participation of the population and diversifying the forms of cultural activities.The deconstruction of cultural consumption space from the perspective of scene theory is conducive to considering the development of tourism destinations from the overall perspective and element interaction.This paper can provide reference for the ancient county of Taiyuan to innovate tourism products from the perspective of tourism demand side and scene construction,and can also provide a new perspective for the development of similar cultural tourism destinations.