| The spread of the Internet and social media has brought beauty to the fore from behind the scenes.The rise of online beauty video has not only promoted the economic development of the beauty industry,but also become a very popular culture.Therefore,this study takes "Internet beauty video" as the research object,through participation observation,interview and Content analysis around the internet beauty video related issues.The paper consists of five chapters:the first chapter is the introduction,which mainly introduces the research background,literature review and research methods.The second chapter combs the current situation of the spread of Internet cosmetic video,summarizes the background of its birth and the characteristics of users.The third chapter from the aesthetic culture angle carries on the research to the network cosmetology video.Starting from the history of beauty make-up,it is found that the online beauty video provides a supporting space for the transmission of women’s independent consciousness and multi-aesthetic,but it needs to be alert to the possibility of aesthetic solidification and aesthetic alienation.The fourth chapter interprets the symbolic consumption in beauty video from the perspective of consumption culture.From the perspective of consumption pattern,the users of beauty video follow the logic of"watching-identification-action",which not only provides impetus for the spread of beauty video,but also lays a foundation for its commercial development.On the other hand,the popularity of male beauty make-up is also known as a symbol of the youth group challenging the inherent gender order.The fifth chapter analyzes two forms of digital labor in the current beauty video from the perspective of labor research:audience goods and non-material labor.The integration of production and consumption and the enthusiasm of emotional practice are its labor characteristics.However,beauty video is also controlled by capital,video platform and MCN institutions.From the cultural research of online beauty video,it can be seen that as a new subculture form,it always seeks a balance in the dynamic game with the right mechanism while multi dimensionally reflecting its resistance to the mainstream traditional cultural values. |
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