A Study Of The Media Images Of Rural Women In Shandong In The Popular Daily(1939-1949)

Shandong was an important revolutionary base during the War of Resistance against Japanese Aggression and the War of Liberation.Rural women in Shandong,who grew up in this red soil,were involved in the revolutionary struggle under the leadership of the Communist Party of China and made monumental contributions to the struggle for liberation and the victory of the revolution.This paper crawls through the newspapers published by the Popular Daily from its inception in January 1939 to the founding of New China in October 1949,and analyzes the statistics of the reports according to their publication time,coverage area,coverage theme,coverage page,and coverage tendency.At the same time,529 of these reports involving rural women in Shandong were selected as research samples to explore the media image of rural women in Shandong constructed by the newspaper during the wartime.The study found that the newspaper reported the tragic sufferings of rural women in Shandong under the war and feudal oppression,as well as their struggle in the Winter School Movement,the anti-foot-binding movement and the land reform review movement.They have become a powerful symbol of the spirit of Yimeng.At the level of the construction of this media image,researchers argue that the media images of rural women in Shandong,such as "victims," "revolutionaries," and "independent people," which were portrayed in the Popular Daily based on the needs of revolutionary ideology,overemphasize the importance of the "victims," "revolutionaries," and "independent people.The researcher argues that the media images of rural women in Shandong,such as "victim,""revolutionary," and"independent," created by Popular Daily based on revolutionary ideological demands,overemphasize the connotation of women’s liberation as a "whole," thus erasing the basic gender differences between men and women and ignoring the different demands and true emotional reflections of women.Based on this,the researcher analyzed the newspaper’s media image of rural women in Shandong by identifying three issues:"group voice and group dissonance," "virtuous wife and revolutionary woman," and "puruing gender equality and ignoring gender differences".At the level of the communication of this media image,the researcher finds that Volkswagen Daily,as the main body of communication,exhibits obvious intertextual characteristics in the organization and arrangement of news texts related to rural women in Shandong during the war.With the synergy of news reporting,book publishing and popular art,the newspaper raised the national consciousness and revolutionary confidence of rural women in Shandong through intertextual communication with a common language text,enabling them to shoulder a common revolutionary task and achieve a common revolutionary goal,as well as enabling audiences to continuously gather awareness of and identify with the image of rural women in Shandong during the war,which in turn engraved this image in the red memory of the Chinese nation.This study hopes to summarize the wartime"Revolutionary Missions"and "Revolutionary Goals"of Shandong.This study hopes to summarize the experiences and shortcomings of the wartime Popular Daily in shaping the media image of rural women in Shandong,call on the modern media to pay attention to this vulnerable group,construct a new media image of rural women in Shandong that echoes the requirements of the times and is rich in femininity,and continuously improve the publicity effect of rural women’s deeds in Shandong through rich communication means and textual interaction.