Research On The Visual Communication Of Yimeng Spirit In The Era Of Media Convergence

The advancement of science and technology has promoted the endless emergence of today’s media forms.With the integration of traditional media and new media,the era of “Media Convergence” has thus stepped onto the stage of history.“Media Convergence” is an inevitable product of technological development and social needs.The role and influence cannot be ignored more and more.Since the 18 th National Congress of the Communist Party of China,the Party Central Committee with General Secretary Xi Jinping at the core has attached great importance to the protection,inheritance and development of red culture.The Yimeng spirit is one of the important red revolutionary spirits in our country,and it is a precious spiritual wealth that needs to be carried forward under the background of the new era.At the same time,visual communication as an important form of information dissemination,with the help of the advantages of Media Convergence,not only brings good opportunities for the dissemination of Yimeng spirit,but also faces certain challenges in its dissemination.Therefore,how to make better use of visual communication to promote the Yimeng spirit is the focus of this article.From the perspective of communication and design,this article explores how Yimeng spirit conducts visual communication in the era of Media Convergence.First of all,through the analysis of the concept of Media Convergence,Yimeng spirit,and Visual communication,understanding the relationship and influence of each concept,and discover the problems in the cultural dissemination of Yimeng spirit,laying the foundation for follow-up research;secondly,in order to enable the Yimeng spirit to carry out extensive and efficient communication,this article believes that it is very necessary to build a unified Yimeng spirit brand image,and the author has also carried out related design attempts and analyzed its online and offline communication patterns;furthermore,in the context of the era of Media Convergence,explore how to innovate the expression form of Yimeng spirit works,and enhance the interactive experience and immersive experience of the work display;finally,analyze the communication paths that play an important role in the visual communication of Yimeng spirit,including online and offline communication paths,to create the information aggregation power of the visual communication of Yimeng Spirit,such as building a digital platform to trigger multi-screen interaction,and using artificial intelligence and cloud platform technology to improve communication efficiency.In the context of the era of Media Convergence,this article focuses on the visual communication of the Yimeng spirit,starting from a multidisciplinary perspective.Based on the field investigation of the Yimeng Revolutionary Zone,it has carried out theoretical research and part of the design practice,and comprehensively explored the visual communication strategy of the Yimeng Spirit.This research focuses on increasing the attention and influence of Yimeng Spirit,injecting new vitality into Yimeng Spirit,and also provides reasonable suggestions and new ideas for guiding practice for the visual communication of Yimeng Spirit in the era of Media Convergence.