Study On The Female Media Image Of The Micro Documentary "The Daughter Of The Party"

In the new media environment,micro-documentaries suitable for fragmented communication have quickly become an important carrier of image documentary because of their short volume,flexible recording methods,and diverse subject styles.It also provides a new way to better present the image of media characters.This paper takes the micro-documentary " the daughter of the party"as the research object,using content analysis and text analysis to study the program,and analyzes the female media image presented by the program.After a general review of the content of the 100-episode program,text analysis was conducted on the audio-visual language elements such as title,commentary,character language,picture,and sound in the program.According to the three historical periods of China’s century-old social changes of revolution,construction,and reform,it was finally concluded that the female group in the program presented three staged image features,namely:a heroic and unyielding image that is not afraid to sacrifice for the revolution,a fighting image that promotes production,and a pluralistic and independent image that innovates and keeps pace with the times.