Research On The Application Of Traditional Auspicious Patterns In Purple Pottery Brand Design

Jianshui purple pottery,as a landmark product in chinese national geography,plays a vital role in the local economic development of Jianshui.However,the workshop-style production of purple pottery presents a mixed phenomenon.The main reasons are as follows: firstly,the simple traditional process inheritance mode pays attention to product quality,while inheriting the elements of product shape,process,pattern,etc.,and lacks the consciousness of image innovation.Second,copying and copying each other,shoddy manufacturing,and serious homogenization of products.Generally speaking,the lack of systematic design is the main reason for the above phenomena.Fish pattern,as a traditional auspicious pattern in China,was applied to pottery decoration in Neolithic Age.At the same time,fish means prosperous reproduction and many children,and it is still one of the auspicious patterns that people advocate at present.In the 8th century BC,the Greeks applied geometry to pottery decoration,and achieved the oldest Greek style-geometric style.At present,Jianshui purple pottery decoration is mostly natural animals and plants and text patterns,and decorative art patterns with unique modern style have not been popularized yet.At the same time,the homogenization of Jianshui purple pottery is serious,which is mainly reflected in the product and brand image design.The "Pu Yi" purple pottery aims to inherit Chinese traditional auspicious patterns(fish patterns),integrate geometric style,carry out abstract design by deconstructing structure,and shape personalized purple pottery brand from two aspects of product decorative patterns and brand image,so as to further promote the sustainable development of purple pottery.As a symbol of enterprise development,brand carries the image and value of history,culture,positioning and other aspects.It is a symbolic medium for people to know and trust products.Through the investigation and research of Jianshui purple pottery,I combine the workshop development of Jianshui purple pottery with brand innovation,and establish the establishment of purple pottery personalized brand,which is conducive to the further development of purple pottery.I founded "Puyi" Purple pottery brand.On the basis of inheriting the traditional handicraft of Jianshui purple pottery,a national intangible cultural heritage,I studied the product and brand design through literature research,on-the-spot investigation,design and production,hoping to develop innovation on the basis of inheritance and contribute to the development of purple pottery brand.