Study Of Tourism Cultural And Creative Design On The Basis Of Tianjin Dialect

As a kind of special language,Tianjin dialect is the important carrier of Tianjin culture.The unique tone of Tianjin dialect makes it become distinctive in Chinese language.Tianjin dialect is widely used in local people’s life and work because it is rustic,lively and close to life.However,as more and more people adopt Mandarin,Tianjin dialect is less used,causing the serious dialect loss in local place.On top of this,the complexity of tone and grammar resulting in the difficulties in learning and speaking leads to the finite dissemination.From the perspective of visual communication design,the thesis hopes to search for the visual means and symbols employed for dialect dissemination.The aim of this thesis is to break the obstacles of dialect spread on the basis of cultural and creative design and help the development of Tianjin dialect.The thesis contains the study on visual design and application of Tianjin dialect.First,learning the characteristics of Tianjin dialect tone and its cultural features,the thesis discovers its cultural value and emotional expressions.Then,through studying the design cases of visualizing dialect,the expression of transforming from dialect to visualization is analyzed and summarized.Additionally,with the divergent thinking,the thesis conducts the semantic analysis of dialect vocabularies and succeeds in stringing the design ideas together.Eventually,to examine the study result mentioned,the specific Tianjin dialect vocabularies are visualized.The visualization is applied in tourism cultural and creative design to promote the spread and development of Tianjin dialect.