A Short Video On Cultural And Museum Knowledge Interpretation: "There Are Many Things You Don't Know" - An Explanation Of The Application Of Language Rhetori

New media users in the Internet age generally choose different applications of mobile terminals as their main information carriers.The development and change of 5G technology has also accelerated and catalyzed the knowledge incubation cycle of short and medium video platforms such as Bilibili.Interactive social methods such as barrage and open microphone have also become more and more common,and finally formed the "return" of online "face-to-face" interpersonal communication.It is precisely because the learning and sharing brought by platforms such as station B have achieved good traffic and topics,so that popular science knowledge and niche topics that were originally unpopular can regain attention and thinking.The platform,learning content,sharing topics and video anchors not only use technology to tap the audience space,but also deepen the personality and memory points of different knowledge interpretation anchors through different external packaging and publicity,but also constantly strengthen the personalized customization.Competing kernels such as language features.The series of knowledge interpretation short videos "There’s a Lot of Things You Don’t Know" were created under the background of the current popularity of short videos and the choice of more audiences’ interests from fragmented entertainment to fragmented learning.The video is divided into five episodes,mainly through the anchor to tell the customs of the ancient capital of Luoyang,analyze the niche or questionable story topics,and connect the relationship of "a city with some people" from the development order of time and space.The video language expression uses subtitles,narration,monologue,and narration,and accurately grasps the scene and theme of the video content,and then selects the corresponding figure of speech.The most direct dissemination goal of knowledge interpretation and popular science videos is to reduce the resistance and indifference of most audiences to advanced subject knowledge or unpopular topics,and to “lead in” seekers,and use platforms,circles,and personalized expressions to sew up scientific knowledge Cognitive biases and gaps with the public."Therefore,in the relatively open and free context of Station B,taking the "Knowledge Zone" as an example of a large number of up main submission videos,knowledge interpretation and popular science anchors will be compatible because of knowledge even if they are in the same sub-area.Therefore,the anchors in the video use personalized rhetorical techniques to shape their own expression characteristics,which can not only create a vivid and natural viewing atmosphere for the audience,so as to achieve the predetermined communication effect.Just like the overall expression concept created by the subject and situation in the figure of speech,the author will specifically analyze the rhetorical use in the video copy of the knowledge interpretation anchor of station B.