Media Expansion In The Transformation Of Technology

The development of neon lights continued throughout the 20th century.Originally it was a lighting technology,then it becomes a billboard that is used for advertising,and then it is absorbed as a medium for artistic creation,finally itself became a kind of art.This development reflects the dissolution of the boundaries between art,technology and business.Art is moving towards alienation.The medium and form of art become richer through the way of alienation.In this way,art continues life and vitality,but at the same time it also loses its "divinity" and becomes a cheap reproduction.Neon art shows the transformation of technology into art and the expansion of art media,which emerged with the conceptual art in the 1960 s.The artistic themes related to the cheapness and replicability of contemporary art,and showing the exploration and thinking of new media produced under industrial society.Although artists have tried to use neon as a technique before,it needs to be arranged to form part of art,until the conceptual works of Joseph Kosuth,Bruce Nauman,Mario Merz and others,so that neon ready-made products have artistic value,and neon began to become a cultural phenomenon.The significance of neon as a medium is constantly expanding,a former technology can still discover new values from the perspective of art when it is about to be disappeared.Now the new technology makes the form of light art more diversified,and neon lights,as the artificial light that was first commercialized and entertained,have influenced the development of light art later.When artificial light are no longer used only for basic needs such as lighting,which leads to the flood of light and the alienation of light applications.Whether it is technology or art,we should be wary of the negative impact of this alienation.