Research On The Design Of "cultural And Creative Videos" Under The Influence Of National Trend

In recent years,with the rise of the national tide,the contemporary design transformation of Chinese traditional culture has received much attention,and video media has quickly become an important form of visual information expression in the current society by virtue of the advantages brought by technological development and media integration.More and more cultural and creative designs have formed a special social landscape under the influence of the national tide background and the trend of video.Starting from the integration and interaction of national trends,cultural and creative design and video media,this paper proposes a new research perspective of "cultural and creative video".The concept of "cultural and creative video" discussed in the article refers to the landscape social phenomenon formed by the current cultural and creative design in the process of videoization,and the second refers to a type of cultural video with a unique design form and development model."Cultural and creative video" is not only a cultural product,but also can stimulate the real economy by shaping cultural image and strengthening cultural identity,and achieve mutual promotion of culture,brand and commercial value,so it is a new type of video.The article starts from the two aspects of dependence channels and content composition,discusses the different themes,visual styles and content orientation of "cultural and creative videos" under the influence of the national tide,and summarizes the current creation process of "cultural and creative videos".Several design tendencies and design strategies of the "Cultural and Creative Video" appeared in the process of image shaping,content expression,and media utilization,and finally reflected on the inappropriateness.