Research On The Dissemination Of Anti-epidemic Songs In 2020-2021 Under The Perspective Of Expectatio

In recent years,with the progress and rapid development of the music industry,the focus of experts and scholars on music has gradually shifted from music creators to audience acceptance.Therefore,the expectation horizon of audience centered reception theory has gradually been concerned by scholars.The horizon of expectation was first born in Germany and mainly used in literary research.Later,with the continuous development of theory,many scholars began to apply it to the research of art and other related fields.In 2020,the sudden COVID-19 swept the world.Music,as a spiritual force,has become a powerful "weapon" against the epidemic,and anti epidemic songs have spread rapidly in the society.However,with the continuous development of anti epidemic songs,the audience has different attitudes towards anti epidemic songs,which has aroused heated social debate.As a public welfare anti epidemic song,it plays its due social value in communication,produces good works and "checks" the output of high-quality anti epidemic songs.In fact,a series of problems are inseparable from the acceptance object of "audience",which is carried out around the acceptance of works by the audience in music aesthetics.Therefore,this paper will take the perspective of audience acceptance as the research starting point,and summarize the impact of anti epidemic song creation and dissemination during the epidemic period by combing the background of anti epidemic songs and the development process of anti epidemic songs.Based on the actual questionnaire survey and comment combing,this paper explores the causes and performance of the audience’s acceptance dilemma in the process of the spread of anti epidemic songs,and finally constructs the communication value and optimization strategy of Chinese anti epidemic songs from the perspective of acceptance theory.In order to provide reference value and reference significance for the creation and dissemination of anti epidemic songs in 2022 in the "post epidemic" era and in the future.