Research On The Group Of Earthy Video Creators From The Perspective Of Media Empowermen

With the development of the Internet society,China has now constructed a new Internet information platform system with short videos as the main traffic entrance.Due to the advancement of marketization,more and more diversified Internet age consciousness,personal value and power have also been established.Being gradually becoming more and more important,young people no longer like traditional collective values and monotonous aesthetics.In the era of consumerism,grand narratives are getting farther and farther away from us,and new narrative methods are becoming more and more needed.Of short video consumers are boring to the monotonous beauty and serious humor.The Tuwei video,a new video format that caters to the short video consumption demands of seeking differences and innovations,and seeking quick excitement,directly and effectively captures the mobile phone screen.The eyeballs of former short video consumers.This thesis is based on the unique network cultural phenomenon in the short video wave of "Tuwei video",and discovers the characteristics of Tuwei videos from the four progressive perspectives of individual creators,groups,circles,and the ecological ecology of earthen flavors.The media empowerment effect of the short video era brought about by the rise,and conducts in-depth research and research on the influence of media empowerment on its creators,network culture ecology,social value acceptance,and aesthetic changes of the times.The article involves the perspectives of individual identity,group identity,online discourse rights,cultural space order,etc.Under the background of media empowerment,and analyzes from the objective perspectives of commercial capital,short video consumption,cultural acceptance,and urbanization process,trying to find how does the short video text "Tuwei video" bring new discourse power to its creators in the era of short video traffic,hoping to provide certain theoretical support and interpretation perspectives for the study of media empowerment under new media forms and cultural backgrounds.