Marketing Strategy Optimization Of D Children’s Art Training Organization

In 2020,an outbreak of the epidemic pushed the "pause button" for people’s normal life.The offline teaching of training institutions also had to be suspended.Due to inability to normal teaching,children’s art training institutions are facing an increasingly difficult situation.D children’s art training institution is an institution providing children’s art training services.Since its establishment in 2015,It has gained a certain market share through several years of operation.Under the dual background of the regular epidemic prevention and control and the increasingly fierce competition in the art training institutions market,it has become an urgent need for D institution to explore its core competitiveness and optimize its current marketing strategy.Firstly,this paper describes the background,significance and theoretical basis of the topic.Secondly,it introduces the main marketing theories and analysis methods used in the writing,and analyzes the development of marketing strategies in the education and training market in recent years.Thirdly,through marketing strategy status,external environment and competitive environment of institution D,combined with the customer satisfaction survey,we find the lack of D institution in product,place,promotion,price,and targeted measures and recommendations are proposed.These optimization measures are market positioning optimization strategies,which is to choose the appropriate target market;product optimization strategies,for example enlarging the products differences between of the same type institutions,developing online products and brand image marketing;place strategies,including vigorously carry out official website and wechat marketing and good use of the Internet as an important platform;promotion strategies,increasing promotion efforts in personnel,advertising and public relations;optimizing curriculum pricing system;and improving service added value.Finally,in the end,this article summarizes and expectations.This paper not only helps the organization to formulate rational marketing strategies and improve core competence,but also provides reference and reference to other similar enterprises in Zhengzhou.