Case Study Of Innovative Development Practice Of Cultural And Tourism Integration In Jingdezhen

Due to its strong industrial relevance and penetration,tourism has inherent advantages of integrating with other industries.The establishment of the Ministry of Culture and Tourism has promoted the integrated development of culture and tourism more thoroughly in terms of concept,industry,policy formulation and management organization design.Therefore,under the strong promotion of national policies,the integrated development of culture and tourism will be the biggest variable affecting the development of China’s culture and tourism industry in the future.The integrated development of cultural and tourism can improve the quality of cultural tourism products,enhance their market attraction and appeal,and promote the high-quality development of urban cultural industry and tourism industry.Jingdezhen,with rich ceramic culture tourism resources,take the construction of National Ceramic Culture Innovation Pilot zone as an opportunity,driven by both the market and the government,adhere to the principle of creative transformation and innovative development,to promote the activation of cultural heritage,and the in-depth and innovative integration of the ceramic culture industry and the tourism industry,build the cultural and tourism industry talent gathering highland,build cultural and tourism industry accumulation area,cultivate new technology,new forms and new modes of cultural and tourism industry,promote the ceramics capital of Jingdezhen to become concentrated display of Chinese ceramic culture development innovation and China’s cultural and tourism integration development innovation template.The inspiration from jingdezhen’s innovative practice in cultural and tourism industry integration is worth our attention and consideration.This case focuses on the analysis of Jingdezhen innovation and development practice of cultural and tourism industry centered on ceramic culture.The transformation of Jingdezhen from a production-oriented city to a knowledge-based society is truly reflected by selecting six typical development ways of innovative cultural inheritance and promoting the integration of culture and tourism which successful transformed Jingdezhen ceramic culture industry into a cultural tourism industry.Expo Area of Acient Kiln & Folk Cultures breaks the system pattern,opens the cooperative operation mode between the government and enterprises,and promotes the "active inheritance" of intangible cultural heritage with the help of the enterprise’s bold and innovative business philosophy,thus achieving a new force of cultural inheritance.Led by the government,Museum of Yuyao Ancient Ruins facilitates all-day open visits to the site,innovates the cultural preservation model and provides a new way for cultural heritage protection.Huangyao Group turns the factory under production into a scenic spot,perfect integration of industry and tourism,and creates a new path of industrial development.Taoxichuan Creative Square restores and transformed old factories,injects new forms of industry development,and brings a new model of innovative blocks.On the basis of openness,Sanbao International Ceramic Valley integrates life elements,including cultural creation and health care,to provide a new way of artistic life.Based on profound ceramic culture,Changnanli Cultural Block focuses on consumption,breaks boundary thinking,innovates and integrates industries,and creates a new space for cultural and tourism consumption.To create attractive cultural tourism products,innovative thinking and high quality creativity are essential and quite difficult.To achieve innovation in the integration of culture and tourism,we must adhere to the principle of creative transformation and innovative development,carry out transformation and innovation on the basis of dialectical inheritance and utilization of cultural resources,deeply integrate into tourism products,and improve the connotation,characteristics and identification of tourism products;use tourism and tourism products to promote cultural innovation,keep pace with The Times,more integrated into modern life,close to modern life,and make it more popular with the masses.At present,the organic combination of innovative protection,innovative development and creative transformation is the guiding principle of the development of Cultural heritage in China,and also an important guiding principle for the development of cultural and tourism integration in China.This case expounds the cause and effect of six typical scenic area construction.Set up practical and concrete investigation and research methods,set up the policy research path of seeking truth from facts and analyzing specific problems.By analyzing the specific innovative practices of various scenic spots,explored the possibility of multi-angle,multi-level and multi-dimensional development of innovative cultural and tourism integration,with the facts prove the necessity of introducing development policies tailored to local conditions when promoting cultural and tourism integration and becoming a good tourist city.Through the field investigation and questionnaire survey in Jingdezhen,we find the actual situation of the integrated development of culture and tourism in various scenic spots in Jingdezhen,and give some suggestions for the existence of deficiencies.By comparing and summarizing the relevant innovation practices of various scenic spots,this thesis summarizes the common innovative practices of cultural tourism development in Jingdezhen scenic spot that have achieved remarkable results.This case comprehensively understand the innovation mode of Jingdezhen culture and tourism industry,deepen the understanding of the important relationship between industry integration and tourism innovation and transformation and upgrading.Set up the overall view,innovate new tourism business models from the development concept of "culture and tourism+",summarize the experience and enlightenment of the development of scenic spots from the overall summary of Jingdezhen,put forward effective countermeasures and suggestions for the similar historical and cultural ancient cities in China of cultural and tourism integration development.It provides experience which can be promoted and copied for the inheritance of Chinese culture,the revival of traditional handicraft industry and the transformation and upgrading of cultural and tourism industry.First,dig deeply into local characteristics and innovate the development mode of cultural and tourism.Through the full digging of existing resources,analysis of development prospects,planning suitable development mode according to local conditions,effectively avoid the homogeneity of scenic spots,make each scenic spot complementary advantages.Second,give full play to the industrial agglomeration effect and increase the connotation of scenic spots.Through the integration of cultural and tourism industry with other industries,the format and functions of scenic spots are increased to build a comprehensive and compound cultural and tourism space.Third,to actively align national strategies and build well-known cultural brands.It always keeps pace with the national development strategy,promotes the development of scenic spots with the help of policies,actively creates demonstration areas and demonstration sites,gives play to the brand effect and enhances the visibility of scenic spots.