Research On Cultural Media Enterprise Value Evaluation Based On Revised EVA

In recent years,China has placed increasing emphasis on the development of the cultural sector and has taken a series of measures to encourage the development of the cultural industry.With state support and guidance for the cultural industry,Chinese cultural market is entering a phase of rapid growth.The rapid development of Chinese media market has bred a large number of excellent cultural media enterprises.Chinese cultural media enterprises grow at a fast speed,and they often seek greater development through listing or capital operation,so the capital market has an increasing demand for the value evaluation of cultural media enterprises.At present,the practice is more commonly used in the enterprise value appraisal method has this law,the market method and income method,but the cultural media companies have a large number of intangible assets,its product and management way also is different with traditional enterprise,the commonly used three kinds of enterprise value evaluation method is not suitable for to evaluate the value of cultural media companies.Economic value added(EVA)method is a relatively new enterprise value evaluation method,which is seldom used in the evaluation practice.In combination with the characteristics of film culture media enterprises,this thesis makes a comparative analysis between the three commonly used methods and EVA method,selects EVA method and evaluates the value of film and television media enterprises by constructing EVA enterprise value evaluation model,and adopts BP neural network to modify the EVA formula by adding financial factors and non-financial factors before using EVA to evaluate.To ensure the accuracy of the assessment results.Firstly,this thesis carries out a theoretical review: it discusses the relevant theories of EVA value evaluation,the main characteristics of cultural media enterprises and the value motivation of applying EVA model,builds a value evaluation framework and summarizes the application benefits.Then,15 companies in the cultural media industry are identified,and the BP neural network is used to revise the financial and non-financial indicators of these 15 companies,so as to eliminate the impact of the epidemic on cultural media enterprises as far as possible and estimate their value accurately to the greatest extent.Finally,case analysis:Firstly introduces co-sponsored by film and television development,corporate governance and industry characteristics,the historical pan entertainment business performance and company strategy combining research analysis,then discusses the EVA valuation model is applied to China policy,film and television co,LTD,the necessity and feasibility of establishing China policy valuation assumes that the system of film and television co,LTD,According to the adjusted EVA model,the company value of Huace Film and Television is evaluated,and based on this,targeted suggestions for improving value management are given.