Research On Innovation And Development Of China’s Performing Arts Industry Under The New Generation Of Information Technology

With the vigorous development of the new generation of information technology,especially with the wide application of 5G,big data,cloud computing,artificial intelligence,virtual reality,augmented reality and other technologies,China’s performing arts industry has achieved innovative development in all links of the industrial chain:In the aspect of performance presentation,under the background of the increasing trend of cross-media narration,from single medium to multi-media narration,from single stage to comprehensive presentation;In terms of performing arts creation,different kinds of Internet cultural content platforms have become a new field for the current national creation of performing arts.The creation channels and creation subjects of performing arts have been greatly expanded,and the application of a variety of new-generation information technologies has also brought a brand new experience for the third creation of performing arts.In the aspect of performing arts marketing,its efficiency has been significantly improved,mainly reflected in the precision marketing of performing arts assisted by big data and cloud computing,the optimization of performing arts service marketing by artificial intelligence,the decentralization of performing arts marketing guided by the Internet of things,and the integrated marketing system has been constantly improved in this process.As for the profit model of performing arts,new profit models such as IP operation and content payment have been established,and the profitability has been significantly improved.Performing arts industry in the new technology platform of intelligence,immersion,platform,efficiency,innovation and development,makes the cultural resources development potential is fully digging,performing arts production energy released in full,performing arts industry production elements configuration and efficiency of linkage was optimized,performing arts industry chain in the process for the development of extending continuously fusion.However,new opportunities also bring new challenges.In the process of innovation and development of China’s performing arts industry under the new generation of information technology,attention should also be paid to the following problems:break the "cocoon effect" restricting the multicultural needs of performing arts audiences;Prevent the marginalization of cultural connotation of performing arts under the background of technological innovation;Actively respond to the lack of composite performing arts talents due to the application of new technologies;Curb the "flow trend" under the guidance of chaotic performance.The wide application of new generation of information technology,the opportunity of the development of performing arts industry in China into the change from the present,the creation,marketing,profit and so on the Angle of industry chain,new development of performing arts industry in China to conduct a comprehensive system combing with the theory,tries to to enrich the entertainment industry in China under the new generation of information technology innovation development of the research of this field,It is expected to benefit the sustainable and healthy development of the performing arts industry in China.