Research On The Visual Construction Of Rural Cultural Tourism-"Comfortable Visit To Xipu"

The development of rural cultural tourism plays an important guiding role in protecting and carrying forward rural traditional culture.Combining rural traditional culture,natural scenery and humanistic customs with cultural tourism,and constructing a design system with regional characteristics from a visual perspective can improve the social impact of rural culture and is one of the effective ways to promote rural cultural prosperity and economic progress.Based on the author’s investigation and Research on the visual aspect of rural cultural tourism,It is found that there is still a certain development space for the system construction and practical research of "rural cultural tourism visual design",and there are some problems such as unclear regionality,low aesthetic degree of design and serious homogenization of design.In view of the problems existing in the visual design of rural cultural tourism,the author puts forward the view of constructing the rural cultural tourism visual research of "Comfortable visit to Xipu",and understands the design language and universal development model of rural cultural tourism visual research from relevant literature review,case analysis and summary,and field investigation.Starting from theoretical research and expression of related concepts,analyze and sort out the current situation of the development of rural cultural tourism visual design at home and abroad and the guiding role of "Comfortable","visit" and related concepts in this thesis,sort out the constituent factors of rural cultural tourism visual design system,and sort out how to reflect the understanding and application of "Comfortable" in design practice through case analysis,In the process of establishing the visual system,starting from the field investigation method,collect and sort out the village images,determine the aesthetic demands and design needs of the rural cultural tourism vision of "Comfortable visit to Xipu" combined with the questionnaire survey method,analyze and extract the basic design elements based on the rural traditional culture,customs,agricultural products and other aspects of Xipu village,and carry out the packaging design,cultural and creative design of the theme of "Comfortable Visit to Xipu" Poster design and other derivative design,build the visual design system of Xipu rural cultural tourism,help the development prospect of Xipu rural cultural tourism,summarize the experience and shortcomings of the visual design practice of "Comfortable visit to Xipu",and provide some meaningful suggestions and help for the development of the visual design system of rural cultural tourism.Including 83figures;Table 7...