Analysis On The Network Communication Strategy Of Red Culture In The New Era

Red culture is an advanced cultural system with Chinese characteristics created by the Chinese people under the leadership of the Communist Party of China in the historical process of realizing national independence,people’s liberation,striving for national prosperity and strength and people’s happiness,It is the concentrated embodiment of the fine tradition,revolutionary spirit and struggle spirit of the Communist Party of China.As an important part of the advanced culture of the Chinese nation,red culture embodies the cultural heritage created by China’s long history,including a strong sense of national and national cultural identity and the cultural soul to adapt to the development trend of the times.Entering the new era,red culture not only provides spiritual power and intellectual support for China’s development path,but also provides wisdom and solutions for the development of the world.With the development of the times,the network has become the main position of red culture communication.To study the communication of red culture,we must focus on the network communication of red culture.For more than ten years,the academic circles have made many constructive achievements in the research on the network communication of red culture.These research results have rich content and clear problem awareness,and put forward many feasible strategies for the network communication of red culture.These strategies have also been fully implemented in the practice of the network communication of red culture and achieved fruitful practical results.However,with the development of the times,the constraints of time factors on these research results have become increasingly prominent.Some research took shape in the early stage of China’s Internet development.At the time of research,China’s network development was still in the stage of "from scratch",and its research results are no longer in line with the reality of today’s red culture network communication;Some studies are limited to the formed text results,only limited to the repetition and supplement of the existing results,do not consider the impact of the network ideological struggle on the network communication of red culture,and do not study the network communication of red culture in combination with the reality of the society in the new era and the changes of the network.Most of the research results only focus on the domestic network communication of red culture,ignore the global connectivity of the Internet,and do not study the international network communication of red culture.The research results can not meet the needs of China to make greater contributions to the world at the spiritual value level in the new era.The research innovation of this paper is to grasp the development status of "from point to line" and "from line to network" in the new era based on the social reality of China in the new era;Adhere to systematic thinking and introduce the variables of network ideological struggle into the research of network communication of red culture in the new era;Adhering to the current situation of red culture network communication from the perspective of development,this paper summarizes the new characteristics of red culture network communication in the new era with the standpoint and method of Marxism,and makes a distinction between a series of long-term old problems faced by today’s red culture network communication and new challenges with the development of the times.Combined with the Xi Jinping thought of network power,this paper analyzes the network communication strategy of red culture in the new era.To find a feasible way to improve the network communication effect of red culture under the new historical background.Specifically,this paper will systematically study the network communication strategy of red culture in the following parts:The first part is the introduction: it mainly expounds the research background,research purpose and significance,research status at home and abroad,research framework and methods,as well as the innovation and deficiency of the research.The second part is the definition of relevant concepts: this part will elaborate the three aspects of red culture,red culture content and red culture communication,and clarify the relevant concepts discussed in this paper.The third part is the new characteristics of the network communication of red culture in the new era: this chapter summarizes the new characteristics of the network communication of red culture on the basis of analyzing the communication links including the main body of the network communication of red culture,the communication environment and the audience,as well as the changes of the network in the new era.The fourth part is the old problems and new challenges faced by the network communication of red culture in the new era: Based on literature research and data analysis,this chapter will summarize the long-term old problems and new challenges faced by the network communication of red culture in the new era,so as to make the formulation of strategies to promote the network communication of red culture in the new era "targeted".The fifth part is the analysis of the network communication strategy of red culture in the new era: Based on the new characteristics of the network communication of red culture in the new era summarized in the third part and the old problems and new challenges faced by the network communication of red culture in the new era summarized in the fourth part,this chapter will formulate relevant strategies and schemes to promote the network communication of red culture and help the communication and development of red culture,Make the red culture better serve the national rejuvenation and the Great Harmony of mankind.