Research On The Issue And Countermeasures Of Government Network Culture Development In China

With the vigorous development of network technology, human history appeared a new cultural form-the network culture. "Network" and "culture" marriage, make the culture have widened industrialization road, promoted the "culture" and "economy", thus formed the fusion of network culture industry. "Network culture industry" thisconcept exist special and generalized the points. In narrow sense, network culture industry based on Internet refers to the platform in cultural and provide the cultural service products production and business industry. From the broad sense, network culture industry is mainly rely on Internet, platform for extended to mobile phones telecommunication network culture industry. This paper stated "network culture industry mainly refers to the concept of the narrow sense. Network culture industry as the pillar industry in the era of knowledge economy, has become the new profit growth point recognized.In the modern society, leave a network, leave a network culture industry, culture will be difficult to realize effective communication. As a national ideology, national excellent tradition and The Times spirit, the main transmission channel network culture industry also bear the maintenance of national cultural security assignment. If do not attach importance to the development of network culture industry, consequence will be unimaginable. Network culture industry is an important means of show the image of the state, and at the same time, the network culture industry in the alleviation social pressure, constructing the harmonious society but also have the will play a tremendous role. As a sunrise industry of the 21st century, China's network culture industry development is needed to consider how the problem.Our country is the government's leading countries, developed network culture industry can reflect efficient management of the image of the government. So the development of network culture industry, must adhere to the correct orientation. Any industry in the rise early, is impossible to perfection and network culture industry is no exception. This article comprehensively using comparative analysis, network surveys, theory combining with actual etc. Various research methods, network culture industry development of our country in recent years, the basic situation, network culture industry problems existing in the development of systematically analyzed.Combination of China's network culture industry development the existing problems of the analysis and the ponder, based on cultural management, cultural administrative and cultural industry management theory as the guide, puts forward a more targeted and feasible government to network culture industry management idea and strategy. To sum up, this paper tries to solve the problem of the key is, one should clear network culture industry, the meaning, content, form, feature, explore network culture industry the basic laws of development, Secondly, to clarify the government in promoting the development of network culture industry as well as how to solve the problem, the main problems of, Thirdly, the reference of foreign government to promote the development of network culture industry mature experience, and puts forward perfect network culture industry development ideas and countermeasures.