Research On Interactive Design And Application Of "yan’an Red Newspapers Art" In The New Media Era

As the spiritual food for the rapid development of the Communist Party of China,the red newspapers in The Yan’an period spread in the contemporary,which is of great significance to enhance the patriotism of the people and carry out patriotism education.In the era of rapid development of new media,research on the relationship between new media and artistic communication of red newspapers will play a special role in promoting the efficient and extensive dissemination of red culture and feeling the artistic charm of red newspapers.As the most basic and important carrier of Internet services,digital information provides a new way for the development and dissemination of newspaper art,presenting viewers with a more three-dimensional,more intuitive,more vivid visual and interactive experience.This paper focuses on the design and application of the interactive interface of red newspapers in Yan’an period.First of all,starting from the connotation and characteristics of red culture,the definition,publishing background and classification of red newspapers in Yan’an period are systematically expounded.Secondly,it analyzes the importance of the interactive interface design of the art of The Red newspaper in Yan’an,the principles of interactive design,user experience and other related concepts,and summarizes the content of interactive design based on user needs.Finally,extracted from red newspaper Yan’an period art form design elements,the introduction of red print unique artistic style and cultural connotation of the visual image,from the page construction,data analysis and multivariate spread experience level,put forward the interactive interface design form specific paths and measures,with a more personalized experience as the main design direction,enhance the browsing the sense.Finally,the digital preservation,mining and utilization of red newspaper art in Yan’an period will be realized,and the dissemination of red culture will be promoted by improving user interactive experience,so as to make it a red art service platform integrating bearing,learning,dissemination and research,and provide reference for other types of new media communication.