Research On The Development Of Tanabata Folk Culture In Yunxi,Hubei Province

Intangible cultural heritage has a positive influence on people.China’s intangible cultural heritage is rich in value,and folk cultural heritage is the concentrated embodiment of the spirit of the region.China issued "Measures for the Administration of funds for the Protection of national Intangible Cultural Heritage","Advise on further strengthening the protection of intangible cultural heritage",and "Views on putting the project of developing fine traditional Chinese culture into practice" to promote the development of the intangible cultural heritage;YunXi county government issued the"Chinese cultural industrial park development master plan "to promote the development of YunXi Chinese folk culture,YunXi qixi festival is intangible folk cultural heritage,which connotation is rich,including the constancy of love,and they bear hardships and stand hard work,positive outlook,self-reliance of the wealth view,honest Abe’s view,respect the law of nature,harmonious,and a complete view of the world,has a history,culture,art,education,economic value,is of great significance.In order to carry forward the Chinese culture,condenses the national spirit,develop Chinese folk cultural tourism industry,and promote economic development YunXi,consolidate the achievements of poverty there,plus about YunXi Chinese folk culture of research data is less,and most of the literature has focused on discussing YunXi on the historical origins of Chinese valentine’s day,to develop YunXi Chinese cultural tourism research is lack of,YunXi this article obtains from the case analysis and comparative research studies the development of Chinese folk culture,it is found that the government has published a number of space planning,to make Chinese culture made integral space layout and stationing measures such as local space,network cultural tourism festival,held for ten years to live,improve the natural ecological environment and so on,the following problems:Insufficient mining of cultural resources,insufficient development of cultural and tourism industry chain,bottleneck of financial support,inadequate publicity and promotion.Concluded that YunXi Chinese need to excavate cultural connotation and extension of industry chain,increasing subsidies,to ensure that the propaganda in place,must begin from the culture itself,and the cultural connotation is the basis of industry development,the extension of industry chain needs the support of local infrastructure,to emphasis on inheritance of financial support,to make to get the original folk culture heritage,Propaganda is begun YunXi Chinese regional brand is the key link of folk culture,and to make good use of the Internet at the same time ensure that the local cultural space can be normalized propaganda,to ensure that the propaganda work in place,education is an important means of promotion,will YunXi Chinese folk culture into the campus,and capable of full system show YunXi Chinese cultural connotation,andCultivate children’s interest in Yunxi Tanabata and improve the recognition of the people.